To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. 2008 2008 Friday, Feb. 1, 2008 8 a.m. - 5:30 p.m. Las Vegas Convention Center $50 NAFR members $75 non-members Register at www.shotshow.org Inner Secrets of Outrageous Marketing Ron Rosenberg will share 10 specific strategies to increase your business by 20 percent over the next 12 months. E-Commerce and Web Sites Geoff English and John Dean Jr., of Gundogsonline.com, will present how to manage ecommerce and Web sites to add sales to your store. Budgeting Process for Your Business Tom Shay, 25-year retailer, will cover the details on how to manage your store’s budget process to enhance your bottom line. Branding Your Business Linda Talley, speaker, author and business coach, will offer her approach on how to brand your store to differentiate your business from others. Best Firearms Compliance Practices Wally Nelson, consultant and retired ATF executive, will provide advice on how to manage your required ATF paperwork and A&D books to be in compliance with ATF. Retailer’s Primer to the Shooting Sports Market Frank Briganti and Rob Southwick, industry leaders in market research and analysis, share the results of studies into market trends and sales analysis. Adding a Shooting Range to Your Retail Business Industry professionals Miles Hall, Richard Sprague and Doug VanderWoude share how to capitalize on this new business opportunity. Community Activities to Enhance Foot Traffic Larry Ahlman of Ahlman’s Guns and Jeff Poet of Jay’s Sporting Goods present how they convert community events at their stores into increased customers — and sales. How You Can Capitalize on NSSF Programs, Membership Key NSSF staff members Zach Snow, Cyndi Dalena, Frank Briganti and Bettyjane Swann will discuss how NSSF programs and NSSF membership can enhance your business and streamline operating costs. CIRCLE NO. 239 ON INQUIRY CARD 56 www.shootingindustry.com • SHOT SHOW SUPER ISSUE 2008