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Las Vegas News Bureau 2008 A re you ready for a birthday bash for the entire industry? The National Shooting Sports Foundation (NSSF) is throwing just such a party in celebration of its 30th anniversary of the SHOT Show. The mega trade show, to be held in Las Vegas, Feb. 2-5, 2008, will not only celebrate the event’s coming-of-age mark, it also will establish new records. “What’s big and exciting about our 30th anniversary is it will be, by a good measure, the largest SHOT Show in our 30-year history,” said Doug Painter, NSSF president. “It’s an extraordinary milestone for a mature show to still be a growing show. It really underscores that this show and this industry are in a very dynamic period.” The show has expanded so much it, once again, has outgrown the Las Vegas Convention Center. “We have completely sold out the Las Vegas Convention Center and we will have exhibits in a series of sprung structures,” Painter said. “What you’re really looking at is a tent that will be about a quarter of a million square feet.” SHOT Show 2008 also will be unique because, instead of running from Thursday through Sunday, it will be held from Saturday, Feb. 2 though Tuesday, Feb. 5. “The truth about Las Vegas is that it is far and away the most popular city in the United States for trade events,” Painter said. “So, the time we got is a bit unusual and we have the Super Bowl that weekend, as well. Some people are saying, ‘You’re competing against the Super Bowl,’ yet, we’ve had two SHOT Shows with the Super Bowl on one day or another of the show. Both times, we very carefully monitored what impact it had on the www.shootingindustry.com • SHOT SHOW SUPER ISSUE 2008 46