To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. University of Nebraska-Lincoln. Additionally, SRA has promoted Nikki Nemecek to account manager, Justin Kemerling to design lead and Drew Niehaus to public relations associate in its Lincoln office. Nemecek began her employment with SRA in 1999 as a receptionist and manager in the Omaha office. She holds a bachelor’s degree in marketing management from Bellevue University, Bellevue, Neb. Kemerling joined SRA in 2003 as a graphic designer. He received a bachelor’s degree in advertising from the University of Nebraska-Lincoln. Niehaus came to SRA in 2006 as a public relations writer. He received his bachelor’s degree from Creighton University in Omaha. USA Shooting Hires Media/PR Manager USA Shooting (USAS) has named Mary Beth Vorwerk manager of media and public relations. Prior to joining to USAS, Vorwerk was media and public relations manager for USA Archery for more than four years. While there, she served as a United States Olympic Committee (USOC) press officer for the 2003 Pan American Games and the 2004 Olympic Games. She also previously served as media and public relations director at USA Roller Sports in Lincoln, Neb. Vorwerk holds a bachelor’s degree in journalism and mass communications from the University of Iowa. of Carl Zeiss Optical Inc. He also will head marketing and strategy for the company. Prior to joining Zeiss Optical, Schumacher served as vice president of corporate strategic development for Carl Zeiss AG in Oberkochen, Germany, in addition to holding senior management positions for other companies. He holds a doctorate in optical sciences from the University of Arizona and a master’s degree from INSEAD in France. “Carl Zeiss optics are the finest in the world and we are committed to the continued strengthening of the Zeiss brand and growth of our market share here in the United States,” Schumacher said. Rob Siemers, president of Carl Zeiss Optical since April 2005, is the new vice president of sales. He will lead all sales efforts for the Sports Optics division in the American market. “Due to the extent of our growth here in the North American market, it is imporE. Schumacher tant to expand the team so I can focus all of my time on sales and distribution,” Siemers said. “I am committed to working with Erik and our strong team to continue to strategically expand the business and increase brand awareness.” Zeiss Optical also has named Matt Suuck as regional key accounts managerWest. He is responsible for Zeiss’ major sports optics accounts in the western United States. Suuck brings to his new position more than five years of sports optics sales management and expertise, having held previous positions with Leica in the United Kingdom, Ireland and Germany. Blue Heron Communications Adds Team Member Blue Heron Communications has hired Kevin Jarnagin to work in media relations and special project management. Jarnagin graduated from the University of Oklahoma with a bachelor’s degree in public affairs and administration and is working toward his master’s degree in public affairs. “Kevin’s outdoor knowledge and professionalism will complement Blue Heron Communications,” said Gary Giudice, president of the company. “We are thrilled to add another member to the Blue Heron family.” Swarovski Optik Hires Sales Manager Dustin Woods has joined Swarovski Optik North America Ltd. as U.S. western regional sales manager. Woods previously was sales manager for a building materials manufacturer in Baltimore. He also was an Zeiss Optical Names Key Personnel Erik Schumacher is the new president R. Siemers M. Suuck Your customer, their gun and their shotshell should be a winning team. If they hear the word ‘lost’ or ‘miss’ more often than they would like, maybe they should be customizing their shotshells to the team. It’s fun and easy. They select their custom load and put it together on a MEC Reloader. MEC has seven models to choose from and has supplied over two million machines to beginners and experts. 28 CIRCLE NO. 244 ON INQUIRY CARD www.shootingindustry.com • SHOT SHOW SUPER ISSUE 2008