To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Federal Raises $100,000 For Habitat Initiative Benelli Wins W3 Awards F ederal Premium Ammunition has raised more than $100,000 in the first two years of a 10-year program in support of the Ducks Unlimited (DU) Grasslands for Tomorrow habitat initiative. Through the program, Federal is helping to create awareness and educate hunters on the importance of a critical grasslands habitat consisting of two million acres in the U.S. portion of the Prairie Pothole Region. The money raised so far has been generated through a combination of royalties paid from the sale of Federal’s Ultra-Shok steel, High Density and Heavyweight waterfowl loads. This fall, hunters who buy four boxes of qualifying Federal Premium Ultra-Shok loads will receive a special-edition leather dog collar and an interactive CD that highlights the benefits of the program and gives tips and tools for beginning hunters and conservationists. “We identified this project opportunity with DU two years ago and thought it would be a great way to reiterate to our nation’s duck hunters how important it is for us to act now in support of habitat,” said Kyle Tengwall, Federal’s marketing director. According to DU, the United States has lost more than half of its original wetlands — nature’s most productive ecosystem — and continues to lose more than 100,000 wetland acres each year. For more information on Ducks Unlimited and the Grasslands for Tomorrow program initiative, visit www.ducks.org. For more information on Federal Premium, call 1-800-322-2342 or visit www.federalpremium.com. B enelli USA and Benelli Multimedia have received 2007 W3 Awards for Internet media excellence. Sanctioned by the International Academy of Visual Arts, the W3 Awards honor creative excellence in Web sites, videos and marketing programs. Benelli USA received a Video Graphics award for their Web site, www.benelliusa.com, and Benelli Multimedia received a Viral Video Award for a promotional video “Simply Perfect,” featuring Benelli Top Gun exhibition shooters Tom Knapp and Tim Bradley. For more information or to view the winning video, visit www.benelliusa.com. Beretta USA Selects Agency Of Record B eretta USA Corp. has selected Eveland & Partners of Boston as their advertising agency of record, responsible for all creative and media programs. Kim Eveland will spearhead the PR effort. “Kim Eveland is familiar with our company and the outdoor industry. Her work on establishing our market segmentation strategy, along with the formatting and execution of our creative design, has already brought us many benefits,” said Christopher Merritt, Beretta general manager. For more information about Beretta USA, call 1-800-237-3882 or visit www.berettausa.com. For more information on Eveland & Partners, call (617) 360-1327 or visit www.evelandpartners.com. Bushnell Sues Cuddeback Makers For False Advertising B NSSF Introduces Online NSSF Marketplace T he National Shooting Sports Foundation (NSSF) has launched a new online NSSF Marketplace guide. The NSSF Marketplace features a powerful search engine that continually indexes the Web sites of all companies represented in the directory. Visitors can easily locate industry products and services without performing a general Internet search. Users have the option of performing keyword-driven searches or a category-specific search. The NSSF Marketplace also includes a Request for Information (RFI) tool, enabling users to contact a group of suppliers with one click of a button. NSSF partnered with MultiView Inc. of Irving, Texas, to develop the NSSF Marketplace. The guide can be found on www.nssf.org and other association-supported sites, including www.huntandshoot.org, www.wingshootingusa.org, www.wheretoshoot.org, www.huntinfo.org and www.stepoutside.org. ushnell Outdoor Products has sued Non-Typical Inc. for false and misleading advertising of the Cuddeback trail camera. The lawsuit seeks an injunction against further false and misleading statements and monetary damages. Bushnell manufactures and sells trail cameras under the Bushnell trademark. Non-Typical Inc., located in Wisconsin, manufactures and sells trail cameras under the Cuddeback brand name. “Bushnell repeatedly tried to convince Non-Typical to remove its false and misleading advertisements, but they refused,” said Phil Gyori, vice president of marketing at Bushnell. “Because NonTypical refused to remove their false advertising, our management decided that this lawsuit was the only course of action left to us.” Visit www.bushnell.com for more information. BRINGING YOU MORE! On shootingindustr y.com 16 www.shootingindustry.com • SHOT SHOW SUPER ISSUE 2008