FIRST LOOK: 2008 NEW PRODUCTS! DECEMBER 2007 Las Vegas, Nev. 4 Celebrating 30 Years 4 Dealer Big Shots 4 Business Strategies 4
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SINCE 1955 – THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER Thomas von Rosen EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smith
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DECEMBER 2007 • VOLUME 52 • NUMBER 12 Shooting Industry 2008 12 Page 46 We’re Shooting For The X-Ring! We're Not Interested In
SHOT Show Super Issue Industry News S&W Launches Promotions Bushnell Sues Cuddeback Makers For False Advertising DPMS-Panther A
Control Not The Answer I agree with Mr. Douglas Grindstaff from Columbia, Mo., but I disagree with his method (“There’s The Doo
working in the store, my department had the second highest sales in the company, so I know how to sell and I know how to give c
We’re Shooting For The X-Ring! Russ Thurman, Editor TM T he manufacturers, distributors, importers and dealers I chat with on a
• 2008 SHOT Show® Extra! - Last Minute Show Updates - More 2008 New Products BONUS: Exhibitor’s Guide & Floor Map • Ammunition
Explaining Today’s Ammo Prices — page 32 Academy of Excellence Seeks 2008 Entries T he Shooting Industry Academy of Excellence
Top photo courtesy U.S. Department of Defense FN M240 7.62x51MM NATO MEDIUM MACHINE GUN Your FNP autoloading pistol is built in
Federal Raises $100,000 For Habitat Initiative Benelli Wins W3 Awards F ederal Premium Ammunition has raised more than $100,000
Top photo courtesy U.S. Department of Defense FN M240 7.62x51MM NATO MEDIUM MACHINE GUN The compact FN PS90 semi-automatic carb
Smith & Wesson Launches Promotions S mith & Wesson has announced “Aiming For Alaska,” a six-month promotion that will reward de
Top photo courtesy U.S. Department of Defense FN M240 7.62x51MM NATO MEDIUM MACHINE GUN The innovative FN FS2000 semi-automatic
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DPMS-Panther Arms Honored By Business Journal T he Minneapolis/St. Paul Business Journal has recognized DPMS-Panther Arms as on
All scopes and rings are not included. See The Complete Line of Rifles, Parts and Accessories @ WWW.DPMSINC.COM ONLINE ORDERING
Firearms Industry Seeks Equity In Tax Code A merica’s leading firearms manufacturers have sent a letter to Sen. Max Baucus (DMon
2008 SHOT SHOW • FEBRUARY 2-5, 2008 • LAS VEGAS CONVENTION CENTER • LAS VEGAS, NV Come stand strong with more than 42,000 indus
MidwayUSA Celebrates 30th Anniversary M idwayUSA celebrated its 30th anniversary in 2007. Originally serving mid-Missouri custo
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Sabre Defence Names Operations Director Sabre Defence Industries of Nashville, Tenn., has hired Michael Curlett as director of
University of Nebraska-Lincoln. Additionally, SRA has promoted Nikki Nemecek to account manager, Justin Kemerling to design lea
BlackHillsAmmunition, Becauseonlyhitscount! BLACK HILLS AMMUNITION INC. • PO BOX 3090 • RAPID CITY, SD 57709-3090 Phone: 605-34
30 www.shootingindustry.com • SHOT SHOW SUPER ISSUE 2008
Massad Ayoob Explaining Today’s Ammo Prices To Customers C ustomers are screaming in shock tion to military efforts in the War
Rock River Arms Pro-Series Government has proven itself tougher than the rest. Built to withstand extreme testing, you can rest
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continued from page 32 by PMC and it revolutionized the market so dramatically that CCI had to introduce aluminum-case Blazer a
Greg Staunton Shooting Sports Gain Popularity In Schools A n enthusiasm for the shooting grades 4-12 have received archery thes
® ™ The new Ruger ® SR9™ is number one in a new line of Ruger high-performance pistols. The SR9 is the first striker-fired pist
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MANAGER, BRAND MANAGEMENT continued from page 36 shooting events around the country, the tour, Rinehart says, is the “nation’s
Lisa Parsons-Wraith Lady Shooter’s Holiday Gift Guide N othing makes your cash registers ring like the frenzy of holiday shoppi
Trijicon AccuPoint®— The Crown Jewel of Riflescopes. Choose from 3 variable power riflescopes: 1.25–4x24, 3–9x40 and 2.5–10x56.
continued from page 40 up hands. Another nice touch on the Addison is a leather flap that conceals the separate holster compartm
Contact Safe Direction at 1-877357-4570. Scent Of A Woman Women traditionally have spent a great deal of money on signature sce
Commander Gilmore So, Ya Breakin’ Hard On The Jarhead! ore at er Gilm om ommand o.c C o h il ya a ff@ E-m astStu BackBl A s a M
their oxygen intake by pokin’ their heads into an empty bag. They’re just doing it with an additional element of aroma and some
Las Vegas News Bureau 2008 A re you ready for a birthday bash for the entire industry? The National Shooting Sports Foundation
Carolee Anita Boyles Industry Invited To Dynamic Anniversary Show! show floor and there was really none that we could say was a
2008 2008 there was a sprung structure with 34,000 square feet of exhibit space and a total of 85,000 square feet in the Silver
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Help us grow our sports. We’ll help you grow your business. Join the National Shooting Sports Foundation. Help us attract, exci
2008 2008 Sharpen Your Business Strategies E xamining new products and meeting with exhibitors aren’t the only positive aspects
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2008 2008 the seminars are geared to law enforcement, a trend that reflects the increased interest in L.E. at the show. “Our Law
2008 2008 playing cards.” If you beat the dealer at Blackjack, you receive the deck of playing cards and a 30th anniversary cam
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2008 2008 Friday, Feb. 1, 2008 8 a.m. - 5:30 p.m. Las Vegas Convention Center $50 NAFR members $75 non-members Register at www.
Designed for the Military. Made for the Outdoorsman. • Low, medium, medium/high and high output, plus a strobe function. • 185°
2008 Free SHOT Las Show Seminars 2008 Vegas Convention Center Feb. 2, 3, 4, 2008 All seminars will run for three days, Feb. 2,
L OOKING FOR A “B EST G UN” G UNSMITH ? GUNSMITH SERVICES • Precision Barrel Lining • Dent Removal • Parts Fabrication • Teague
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2008 2008 SHOT Show 2008 Hours Saturday, Feb. 2 • 8:30 a.m. - 5:30 p.m. Sunday, Feb. 3 • 8:30 a.m. - 5:30 p.m. Monday, Feb. 4 •
g n i t o o h S For Smith & Wesson Rewards Dealers, Distributors With Paradise Vacation W arm tropical breezes and soft Hawaiia
HAWAII Russ Thurman Hawaiian vacation represented 24 states and every region of the country. “It is amazing how much continuity
Susan and Carl Ingrao (left), Four Seasons Firearms, Woburn, Mass., enjoy breakfast with Scott Hoffman and Patricia Duncon, Hof
logistics involved in managing the program and keeping up with it.’ We listened and made it as easy as possible. The people her
during the promotion. “We tried to make it as easy as possible for our dealers, so we were tracking all their Smith & Wessons f
Roxanne Smith & Russ Thurman 2008 M Remington Arms Co. www.remington.com • 1-800-243-9700 New Products These two issues, along
2008 New FNH USA www.fnhusa.com • (703) 288-1730 Products F finish, has checkered and textured grip surfaces, with interchangeab
Sig Sauer www.sigsauer.com • (603) 772-2302 S ig Sauer introduces the SIG .556 Rifle SWAT, with a twoposition adjustable gas pis
2008 New European American Armory www.eaacorp.com • (321) 639-4842 Products Taurus International Mfg. www.taurususa.com • 1-800
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2008 New Weatherby www.weatherby.com • (805) 227-2600 Products W tion-molded stock with a Desert Camo finish. It has matte black
Browning www.browning.com • (801) 876-2711 B rowning introduces the all-new XBolt for 2008. The new bolt-action rifle features a
2008 New Savage Arms Products The small-frame, lightweight Model 25 Lightweight Varminter weighs 8.35 lbs. and measures 43 3/4"
W rifle is manufactured in Columbia, S.C., at the FN Manufacturing facility. The Model 70 has a new M.O.A. Trigger System, impro
2008 New Rossi Firearms www.rossiusa.com • 1-800-948-8029 Products with a scope. The .243 barrel includes a scope mount base th
ArmaLite Inc. www.armalite.com • 1-800-336-0184 The AR-10 has a 22" stainless barrel with RH 1:10" twist, forged upper receiver
2008 New Minox/USA www.minox.com • (603) 469-3080 Products Bushnell Outdoor www.bushnell.com • 1-800-221-9035 Bushnell Elite 65
Aimpoint www.aimpoint.com • 1-877-Aimpoint A impoint introduces a new modular accessory, the Concealed Engagement Unit. The CEU
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2008 New T Products son is endorsing a special load. The Duck Commander’s image is on the box of special edition #3 Black Cloud
2008 H New Products Hodgdon Powder Co. www.hodgdon.com • (913) 362-9455 odgdon introduces the Hybrid 100V, combining the chemis
Barnes Bullets www.barnesbullets.com (801) 756-2465 F or 2008, Barnes is introducing an “improved” TripleShock X-Bullet, with t
2008 New Hammerhead Industries www.gearkeeper.com • 1-888-588-9981 Products Champion Traps & Targets www.championtarget.com • 1