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Shooting Industry August 2012 Digital Edition - Page 28
BUSINESS OF HUNTING Jim Rauscher Knows Business And How To By J.K. Autry Target The Hunting Market unting continues to make a comeback, an encouraging sign after years of level, or declining, sales. Last year saw hunting licenses increase by more than H half a million, according to the U.S. Fish and Wildlife Service. Developing a strategy for how to bolster sales to new and veteran hunters is vital for turning high profit margins this fall. “We really manage our business like a business. We don’t run it like a hobby,” says Jim Rauscher, owner and president of Joe’s Sporting Goods. 28 AUGUST 2012 Subscribe to SI DIGITAL www.shootingindustry.com