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Shooting Industry August 2011 Digital Edition - Page 24

By Carolee Anita Boyles YOUR HUNTING SEASON PLAN OF ATTACK PLAN OF ATTACK Mike Ahlman, gun manager at Ahlman’s in Morristown, Minn., says retailers need to stock up early with products they know will sell — particularly ammunition. “The last four years we’ve had a heck of a time finding ammo,” he said. “Get hard-to-find items as soon as you can.” To ensure he has the right items in stock, Ahlman looks at past sales. “You can kind of figure out what you need by looking at what people have bought in the past,” he said. “I go through my orders from last year and see what I have left, and that tells me what I need to get.” This approach is difficult for firearms, Ahlman says. Combine Past Sales With Fresh Trends To Maximize Profits H 24 unting season is the big selling season for most shooting sports dealers. And with hunting season right around the corner, dealers must begin preparing now for the best sales of the year. AUGUST 2011 Subscribe to SI DIGITAL www.shootingindustry.com

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