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Shooting Industry August 2011 Digital Edition - Page 10

Industry news SSF’s 2011 Shooting Sports Summit, held in early June in Louisville, Ky., drew 175 leaders from throughout the industry and the hunting and shooting sports communities. Attendees examined the Models of Success programs used by a number of states, which support the goal of increasing participation in hunting and shooting by 20 percent over the next five years. “This year’s Summit provided an overview of these Models of Success, which have the potential to be great recruitment and retention initiatives going forward for many other states for years to come,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. Among the Summit’s keynote speakers was Tim Pawlenty, two-term governor of Minnesota and 2012 Republican presidential candidate. Pawlenty, an ardent supporter of Second Amendment rights, promised hunters and shooters he would stand in defense of them, if elected. New-media expert Brian Solis, best-selling author of the book “Engage,” provided insight into how the industry can use these tools to engage new, existing and lapsed hunters and shooters. “As with past Shooting Sports Summits, this year’s gathering again demonstrated the unity, commitment and passion of all involved in our industry and our sports,” Dolnack said. For a complete look at this year’s event, visit www.nssf.org/summit. SI DIGITAL N NSSF Summit Focuses On Growth T Trijicon Selected By West Virginia Police he West Virginia State Police has selected the Trijicon ACOG as the carbine optic for use by the department. The selection culminated in an order for the purchase of 800 Trijicon TA44SR-10 ACOG weapon sights for general issue to each of the state’s troopers. “After a thorough competitive evaluation process, the ACOG was the best fit for our department. We are confident the TA44 will reliably serve our troopers in the years to come,” said Col. C.R. Smithers of the West Virginia State Police. For more information, visit www. trijicon.com. Hot Link Trijicon TA44SR-10 ACOG Summit attendees learn of successes in state programs to increase shooting and hunting. everal companies received 2011 Telly Awards during the 32nd annual awards ceremony. Federal Premium Ammunition won two Telly Awards — a Silver in the nonbroadcast public relations category, and a Bronze in the outdoor/environmental instore category — for its video illustrating the performance of its Black Cloud FS Steel line of ammunition. Visit www.federalpremium.com. MidwayUSA received two Bronze Telly Awards, one for the production of the gunsmithing short, “How to Make an Inletting Chisel,” and a second for the safety video short, “Eye and Ear Protection.” Visit www.midwayusa.com. Nosler’s Trophy Grade Rifle commercial received six Telly Awards: Use of High Definition, Visual Effects, Copywriting, Editing, Lighting, and Videography. Visit www.nosler.com. NSSF’s 50th anniversary video was awarded a Bronze Telly. Visit www.nssf.org. S Telly Awards Recognizes Industry Companies cuSport Corp. has completed its first new products catalog supplement for 2011. The catalog contains all of the new products AcuSport has added to its inventory — more than 4,400 products from 12 additional manufacturers — since January. According to AcuSport, the company offers one of the largest selections of accessory products in the industry. “We understand accessories are an important part of a retailer’s business, as they offer great growth and profit opportunities. We are constantly working with manufacturers to identify additional market opportunities and improve product flow so our retailers can provide a high level of service to their customers,” said Jim Broering, AcuSport president. The supplemental catalogs are being shipped along with orders to all AcuSport retailers. AcuSport reminds its retailers they can take advantage of additional savings opportunities when they purchase accessories in “Quantity Break” amounts. For ordering or for more information about AcuSport, call 1-800-543-3150 or visit www.acusport.com. A AcuSport Releases Supplemental Catalog 10 AUGUST 2011 Subscribe to SI DIGITAL www.shootingindustry.com

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