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Shooting Industry August 2010 - Page 22

Outdoor Outdoor marketplace o celebrate its made-inAmerica heritage — and to bolster summer sales for dealers — Smith & Wesson is conducting its Born in the U.S.A. promotion. Through Oct. 3, customers who purchase any new M&P15 rifle in 5.6mm will receive a $100 mail-in rebate or five free magazines. Customers who buy any new Sigma series pistol (SW9VE, SW40VE) or M&P pistol (M&P9, M&P40, M&P357, M&P45) will receive a $50 mail-in rebate or two free magazines. Dealers can download rebate forms to provide to their customers, along with getting more information, by visiting J.K. Autry Entice Customers With Rebates, Rewards & Giveaways T Benelli, Hunter’s Specialties, Federal Premium Ammunition, Realtree, ThermaCELL and Intermedia magazines. Winners will also be eligible to win even more prizes in a weekly drawing. Dealers, encourage your customers to take the Vinci Challenge by posting their videos on Or search Facebook for the Benelli Official Facebook Fan Page. LaserMax last month announced a new value pack that allows customers to outfit their rifles with the company’s state-ofthe-art laser sighting system. LaserMax has cut the MSRP for the value pack from $283 to $219. The bundle includes the popular Uni-Max Rail Mount Laser, a MoTake The Vinci Challenge Visit and click on “Born In The mentary Activation Switch (MAS) Benelli is challenging your cus- U.S.A. Promo.” for remote activation and the Mantomers to take the Vinci Challenge taRail Momentary Cord Control on the Benelli Official Facebook Fan Page. ers who post a video showing themselves System that securely attaches the MAS The challenge is designed to showcase the assembling and disassembling the new to the Picatinny rail, while managing the innovative modular design that makes the shotgun in less than 15 seconds will win a cord with supplied clips. new Vinci “the world’s easiest shotgun to Benelli Prize Pack. For more information, visit www. assemble and disassemble.” Vinci ownThe pack features products from Discounted LaserMax Dealers, Earn Rewards With Ruger R uger is providing dealers with plenty of incentive to sell Ruger firearms this summer with the Ruger Rapid Retail Rewards (4R) Program. The program is similar to one Ruger held several years ago. Through Sept. 30, dealers who sign up for the 4R Program at will receive points for selling Ruger firearms. Once a dealer has earned a minimum of 75 4R Program Points, he can redeem those points for a free Ruger firearm. Each class of firearms has a different point value. After making sales, dealers can track their 4R Program Points on the special website. Receiving the free firearms is as easy as filling out the required form — found on the website — and postmarking it by Nov. 1. The points required to receive a free firearm range from 75 to 325. For example, dealers who earn 75 points and fill out the proper form will receive the Ruger 10/22 Carbine Autoloading Rifle (.22 LR). Ambitious dealers who earn 325 points will receive the Ruger SR-556 Autoloading Rifle (5.56mm NATO). For more information — including a full list of Ruger firearms AUGUST 2010 Visit and their assigned point values — visit To help range operators increase customer interest in learning to shoot and spending more time at ranges, ISSC-Austria is loaning an M22 pistol to qualified ranges and shooting facilities. The M22 pistol has a Lothar Walther match barrel, adjustable Loaner .22 For Ranges 22 Read SI DIGITAL

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