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Shooting Industry August 2010 - Page 17
Beretta To Partner With USA Shooting B eretta U.S.A. announces a partnership to support USA Shooting. The company will provide USA Shooting with a variety of shotguns under the company’s Range Program for use by visiting and resident athletes, as well as by youth participating in shooting camps hosted by the organization. The guns include the Beretta DT10 Trident, 682 Gold E and the Beretta Teknys models. The models are the same as those used by Olympic Gold Medalists Vincent Hancock, Dan Carlisle, Glenn Eller III and national champion and Olympic team member Haley Dunn. Beretta also will manufacture a special USA Shooting shotgun model, with a portion of the purchase price going to USA Shooting. This limited-edition shotgun will be made at Beretta’s U.S. facility and will be available at retail locations to be announced later this year. “Beretta is recognized worldwide for its success in the shooting sports, and we are delighted with our relationship with USA Shooting. Both entities exemplify excellence and winning in the world of competitive shooting,” said Gary Ramey, vice president of sales and marketing for Beretta U.S.A. For more information, visit www.berettausa.com and www.usashooting.com. Browning Grants License For Camping Gear B rowning has selected ALPS Mountaineering to market a line of sleeping bags, air pads, tents and camp furniture under the Browning Camping line. According to Browning, the new line will emphasize innovation and affordable prices. “Whether you need a sleeping bag with a little more room, an air pad with some extra thickness, a chair or cot that is stronger and more comfortable, or a tent that keeps out the elements, we’re sure you’ll find something in the Browning Camping line that will make your outdoor experience more fun and enjoyable,” said Dennis Brune, president of ALPS. “With our tremendous brand name, customers will have immediate assurance that the Browning Camping line is ‘The Best There Is,’” said Jeannine Dameworth, license manager at Browning. For more information, visit www.browningcamping.com. GunBroker.com Launches Advertising Partnership unBroker.com has partnered with Spokes360 to grow its advertising base and provide additional value to hunting, shooting and outdoor enthusiasts. With more than 1.5 million registered users, 2.8 million unique monthly visitors and 150 million monthly page views, GunBroker.com is consistently ranked by Quantcast as a top 1,000 website. The company’s partnership with Spokes360 marks GunBroker.com’s first significant program to introduce industry partners to its large customer base and demographic. Spokes360 will be responsible for designing customized advertising packages that tap into the company’s core assets, meet advertiser objectives and provide value to GunBroker.com users. “With expertise in the outdoor space, digital media and community building, the Spokes360 team complements the leadership position GunBroker.com enjoys in the market,” said Steve Urvan, GunBroker.com CEO. “GunBroker.com has built the top website in the industry,” said Lee Sarles, Spokes360 principal. “We are excited to present measurable advertising and marketing opportunities on GunBroker.com to endemic and non-endemic media buyers.” For more information, visit www.gunbroker.com. G www.shootingindustry.com AUGUST 2010 17