SHOOTING SPORTS SUMMIT EXPLORES FUTURE SI DIGITAL VIDEO AUGUST 2009 HUNTING 2009 SEASON Cater To New & Seasoned Hunters PROMOTIN
IntRoducInG the new ™ ® It looks like the legendary SIG556, but look again: It’s the SIG522 Rifle firing affordable .22LR. The n
AUGUST 2009 • VOLUME 54 • NUMBER 08 Features 28 32 Page 28 Hunting Season 2009 Cater To New Customers, Keep Seasoned Hunters Buy
SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE BOARD OF DIRECTORS Thomas von Rosen, CEO; Thomas Hollander, Randy Moldé, Marjorie
Letters Letters to the editor We are finally starting to see the signs of this ammo shortage starting to abate, due to a combina
REFLECT WHO YOU ARE Rock river Arms / VArmint a4 Air gauged stainless steel 1:8 twist bull barrel / rra two stage match trigger
Industry Industry news Joining A Knife Army — pg. 22 Shooting Sports Summit Explores Future Course T he two-day NSSF Shooting Sp
Industry news W Winchester Salutes USA Shooting Ruger Joins Russell 3000 Index inchester Ammunition is offering a commemorative
Sports South Offers Free, Upgraded Software S ports South LLC announces the release of SSIWIN 3.2, which allows dealers to fill
Industry news Colt Recalls Pistols C AcuSport Adds Russian American Armory cuSport Corp. has added Russian American Armory (RAA)
Remington Acquires Dakota Arms R emington Arms Co., through its fully owned subsidiary DA Acquisitions LLC, has acquired certain
Industry news K.B.I. Begins Shipping Jericho 941 Pistols Benelli USA Names Sales Rep Group .B.I. Inc. has been selected by Israe
Brownells Sets 2010 Gunsmith Fair Dates rownells has announced it will hold its Fourth Annual Gunsmith Career Fair on April 23 a
Industry news Beretta Announces Individual Officer Program eretta USA announces a new Individual Officer Rebate Program. Individ
N P R IC E . IO T C U D O R P D R A D S TA N Q UA LI T Y R IF LE S . C E P -S IL M T, IL U B C U S TO M was called on to fight b
Newsmakers Industry newsmakers Non Typical Inc., manufacturer of Cuddeback digital scouting cameras, has hired Neil Sanders as v
the mystery lives The evidence is in and the facts are the facts: Sasquatch exists, and could be found in your store. Customers
Lethal Lethal force The Ammo Drought: Handling The Aftermath Massad Ayoob I t’s hard to imagine a situation more lots of ammunit
PRESENTING THE NEW Lethal force What’s A Dealer To Do? F “ irst, think long term: “This, too, shall pass.” When it’s over, your
Outdoor Outdoor marketplace Remington Invites Knife Army To Join The Club J.K. Autry ustomers who collect Remington dedication t
Outdoor marketplace Club Offers Historical Knives he inaugural Knife of the Year is the RC103 Jack Knife, based on the first kni
Arms Arms and the woman Pink Arrow Project Takes Aim At Breast Cancer Lisa Parsons-Wraith C olored shooting gear is a huge Cance
Arms and the woman contribution is white double-lock Blazer nocks and vanes in hot pink and white. Innerloc joins the fight with
Back Blast Back Blast & other hot gases n response to the widespread social phenomenon of people in Shanghai, China, wearing the
PURE POWER. Introducing IMR White Hots 6231 Robinson Shawnee Mission, KS 66202 pre-formed charges, the only white gunpowder. Put
HUNTING Cater To To New New Customers, Customers, Keep Keep Seasoned Seasoned Hunters Hunters Buying Buying Cater By Carolee Ani
Savage’s Package Guns are top sellers at Bill Jackson’s. For 2009, Savage added a fullcoverage Realtree Hardwoods Snow camo mode
Help Customers Select Right Hunting Firearm im McClain, owner of Jim’s Firearms in Baton Rouge, La., is also seeing crossover in
By Russ Thurman LONG GUNS Manufacturers Roll Out Incentives To Spark Sales Remington’s director of communications. “This is a go
Teknys and 686, 687, 682 Gold E clay target models, plus the SV10 Prevail. “Beretta’s newest promotion — Beretta Gear — offers c
LEVERGUN By Sam Fadala LEVERAGE The Flex-Tip bullet is also the heartbeat of a cartridge coauthored by Marlin and Hornady, the .
Hornady vastly increased the versatility of leverguns with the introduction of LEVERevolution, featuring Flex Tip technology. Fo
By John Morrison LIGHTING PATH THE TO PROFITS! Manufacturers set goals and maintain standards based on the needs of professional
our overall sales,” McClain said. “I don’t think it’s any secret why we’re successful in that area. First, we sell only the high
Over 30,000 In-Stock Items The Brands You Need & Want Includes 133 Pages of OEM Parts All 100% Guaranteed — Period! EvErything y
New products See Your Product Here! Text First Line Text Address all releases to: New Products Editor SHOOTING INDUSTRY MAGAZINE
Triple Eight Professional Folding CopTool Triple Eight Professional (858) 382-0055 www.888professional.com SI DIGITAL Hot Link T
Elvex Corp. Avion Vo Shooting Glasses The Avion Vo shooting glasses from Elvex meet the U.S. military Vo ballistic test standard
BUSINESS OPPORTUNITIES Consider all your employment options in the Shooting, Hunting, Knife, LE/Tactical & Outdoor Industry. Ind
Reader Reader service Companies ADVERTISERS ArmaLite BLACKHAWK! Brownells Buck Wear Camfour Century International Arms Colonial
Industry watch Continued from page 46 Gun-Control Fear Drove Sales ear of more gun control was the major factor in the unprecede
Industry Industry watch Facing The Whiplash Challenge Russ Thurman I t’s August, the traditional start of the marketing sprint t