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Shooting Industry April 2013 - Page 34
Dealers Search Out Best Sellers By Carolee Anita Boyles Retailers Name The Products That Will Ring Up Sales irearm dealers faced a major challenge at SHOT Show 2013 — primarily working their way through 1,600 exhibitors to discover all the 2013 new offerings and tried-andtrue best sellers. In exclusive interviews with Shooting Industry, retailers noted two big trends at this year’s show: the continuing popularity of modern sporting rifles and similar platforms, and the increasing difficulty getting guns and ammunition customers demand. Miles Hall, owner of H&H Shooting Sports Complex in Oklahoma City, Okla., said there were so many new products at the show that retailers were nearly overwhelmed. “We’re trying to decipher what we want and what our suppliers can deliver. And of course, if we decide we want something, when can we get it? We’re not getting a lot of really solid answers from some manufacturers and I understand why, but still it’s frustrating for those of us who are dealers,” Hall said. Don Miller, of Buckeye Sporting Goods in Fremont, Ohio, said his business has turned heavily toward the modern sporting rifles market; however, he’s having a difficult time getting inventory. “The market is so far behind right now. The fear of not knowing what’s going to happen has driven the market crazy. The guns I need are 8 to 12 months out. I’ve had manufacturers cancel orders and suggest I go through a distributor,” Miller said. The challenges, however, didn’t prevent dealers from uncovering products they believe will sell well in 2013. 34 APRIL 2013 F Carl Stuart, of Impact Guns in Ogden, Utah, liked what he saw at the Ruger booth. “Their new 10-22 takedown rifle is good. It’s a new design on a standard product; every kid growing up needs a 10-22,” Stuart said. The new Ruger 10/22 Takedown Autoloading Rifle has a black synthetic stock, 16.62-inch satin black barrel and comes with a backpack-style carrying case. Hall was also drawn to Ruger’s new products. “I like every last one of them. Ruger is asking shooters, ‘What do you want and how do you want it?’ and that’s feeding what they manufacture. It’s awesome for us, because Ruger is our number-one gun line, followed very closely by Smith & Wesson,” Hall said. Visit www.ruger.com and www.smith-wesson.com. Dan Hendrix, owner of Dan’s Discount Guns & Ammo in Oakdale, Calif., researched new home-defense shotguns. “I like a couple of the smaller breakout guns,” he said. “Adaptive Tactical has the Sidewinder, and UTAS has the UTS-15. That seems to be the newest category I’m seeing more of this year.” The Adaptive Tactical Sidewinder Venom combines the company’s five-round box magazine with a Maverick 88 shotgun. Visit www.adaptivetactical.com. The UTS-15 tactical 12-gauge pump-action shotgun features two, seven-round alternately feeding or selective magazine tubes. Firearms Subscribe to SI DIGITAL www.shootingindustry.com Jade Moldé