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Shooting Industry April 2012 Digital Edition - Page 8

Industry Industrynews TK reports its third-quarter sales in its Security and Sporting group increased 17 percent, compared to the same period last year. “Consumers purchased lower-priced and lower-margin ammunition products in the third quarter, impacting the company’s overall margin performance. However, ATK’s continued focus on operating efficiencies and cost reductions supported margin improvement elsewhere in the business. Margins in the sporting market have been at historically high levels, and we expect to see some continued pressure on our sales mix and margins in this business,” said Mark DeYoung, ATK president and CEO. Cabela’s reports its fourth-quarter net income was up 25 percent, compared to the same period a year ago. “During the quarter, we saw a significant strength in the firearms and shooting cate- Add A Splash Of Personality — pg. 26 Manufacturers, Companies Report Increased Sales A “ gories,” said CEO Tommy Millner, during the company’s fourth-quarter earnings call. Olin Corp. reports its fourth-quarter Winchester Ammunition sales were up 8.7 percent, compared to the same quarter of 2010. This reflects increased shipments to commercial, military and international New product sales represented $98.6 million, or 30 percent, of sales in 2011 Mike Fifer, customers, which more than offset a decline in shipments to law enforcement customers, Olin said. “Winchester’s earnings, while declining from the surge levels of 2009 and 2010, still represented the third-most-profitable year in its history,” said Joseph D. Rupp, Olin chairman, president and CEO. Sturm, Ruger & Co. reports its fourthquarter sales were up 45 percent, com- pared to the same period in 2010. Total Ruger sales in 2011 were up 29 percent, compared to 2010. “In 2011, new product introductions were a significant component of our sales growth, as new product sales represented $98.6 million, or 30 percent, of sales in 2011. The estimated sellthrough of our products from independent distributors to retailers in 2011 increased 20 perfrom 2010,” said Ruger CEO cent Mike Fifer, Ruger CEO. The number of firearm background checks conducted by NICS continues to increase. In February, the system conducted 1,266,344 (NSSF-adjusted) checks, a 31.4-percent increase over February 2011. This is the 21st straight month of increases. For more information on NSSFadjusted NICS data, call (203) 426-1320 or visit Background Checks ” Kimber’s Support Of USA Shooting Hits $1 Million Jade Moldé K imber Manufacturing’s support of USA Shooting reached $1 million with the presentation of a $160,000 check to the team at the SHOT Show in January. Leslie Edelman, Kimber owner and CEO, made the presentation during a ceremony at the Kimber booth. The latest installment was the result of a successful partnership based on sales of the Kimber Team Match II pistol. Kimber’s total contribution of $1 million is the largest donation from a firearms company in the team’s history. “We believe USA Shooting is an integral part of the promotion of the shooting sports, which is one of the Leslie Edelman (left), Kimber owner and CEO, presents a $1 million check to USA Shooting Team member Corey Cogdell, 2008 Olympic Bronze medalist (center), and Buddy DuVall, executive director, USA Shooting Team Foundation. At The Rockcastle Shooting Center For The 2012 Shooting Industry Masters! See page 60. Visit 8 APRIL 2012 Join Us On The Firing Line! Subscribe to SI DIGITAL

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