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Shooting Industry April 2012 Digital Edition - Page 26

Arms Arms and the woman Lisa Parsons-Wraith Grips Add A Splash Of Personality To Handguns ustomizing a firearm can mean building a dream gun, or adding small, personalized touches to make a gun reflect its owner’s interests and personality. Some of your customers may dream of having a beautifully engraved sixgun, while others hope to be the proud owners of a fuchsia modern sporting rifle (AR). A quick search online shows women have let their imaginations run wild when it comes to customizing guns, as pink Hello Kitty firearms with sparkles are alarmingly common. Not all of your customers want to spend the money for a totally custom gun, however. Some women want just a splash of color to make their gun stand out, and they don’t always want it to be a permanent change. Colored aftermarket grips are a great way for your customers to add a personal touch to their favorite firearm without going to a gunsmith, or irrevocably changing their gun. The stunning array of colors, textures and finishes offered on aftermarket grips provide endless possibilities for self-expression. Also, because the grips are easily changed out, once your customer decides neon green is passé, Hogue offers many grip choices, ranging from traditional wood and rubber she can come to you to buy new grips in this season’s hottest color. slip-ons to metal — providing endless possibilities for self-expression. C Color Options With Zero Commitment H “ 26 ogue offers many grip choices, Visit www.shootingindustry.com/hogue checkering. Color choices for semiauranging from traditional wood and for more information. tos are black, red, yellow and green, rubber slip-ons to metal. The aluminum with pearl and sparkly kirinite finishes. grips come in seven different colors and Eagle Grips’ Offerings Revolver fans can also get pink for their Eagle Grips Art Jewel collection Smith & Wesson J-frame. If your cusfour different textures. One of the textures sure to be popular with women who want of kirinite grips are quality grips that tomer wants something slightly less to make a splash is the red flame style. add color and personality at a reason- flashy for their semiauto, Eagle grips Hogue offers several different grips in able price. The highly polished kirinite also offers more-subdued silk resin provides a nonslip grip, even without grips in yellow, blue and red. pink for revolvers and semiautos. Perhaps the easiest and least Colored grips that are easily expensive color accent you can ofchanged are a great custom option fer your customers are the Hogue for your lady customers. Wheth WhethHandall Sleeves. Not only will they er the grips are rubber slip-on or give a better grip and dampen felt high-tech kirinite, women will ap aprecoil, they also jazz up a gun with preciate the fact that they can add a little color. These slip-on grips are color without making a permanent available in red, blue, pink and black. commitment. The sales potential They’re the kind of thing you can for these grips is only limited to the have on your gun counter that will color selection, as your customers immediately appeal to women. Since are sure to want to buy more grips the red, blue and black Handall grips in the future to give their favorite are sold in a three-pack, they offer an gun a new look. exceptionally good value and make Eagle Grips Art Jewel collection of kirinite grips provide a Visit www.shootingindustry.com/ changing grip colors a snap. eagle-grips for more information. 9 nonslip grip, even without checkering. Colored aftermarket grips are a great way for your customers to add a personal touch to their favorite firearm — without going to a gunsmith. APRIL 2012 Subscribe to SI DIGITAL www.shootingindustry.com ”

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