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Shooting Industry April 2012 Digital Edition - Page 22

Outdoor Outdoor marketplace J.K. Autry Sprague’s Sports Honored As ATK Dealer Of The Year S prague’s Sports was honored as ATK’s 2011 Dealer of the Year at this year’s SHOT Show. The store, owned by Richard Sprague and based in Yuma, Ariz., stocks a wide variety of hunting, shooting and outdoor products. “This is an extreme honor to be recognized by ATK,” Sprague said. “Nobody does more to help dealers be profitable and professional. We’ve been around 35 years, and they’ve always helped dealers succeed. This is an extremely proud moment.” Sprague’s captured ATK Dealer of the Year honors because of the breadth of ATK products stocked by the store, substantial growth in accessories, and outstanding participation in co-op and other ATK programs. “Richard and his staff do a great job,” said Bart Biedinger, manager of Retail and Rep Services for ATK, at a ceremony at SHOT Show. “The achievements of his business, his dedication to our brands and the loyalty he has shown since day one were recognized today.” Sprague’s Sports, in addition to carrying a wide variety of products, offers educational and shooting classes, and has an indoor range. For more information on Sprague’s Sports, visit www.spragues. com. To learn more about what ATK offers dealers, visit www. Richard Sprague (center) accepts the ATK Dealer of the Year award from Bart Biedinger of ATK. Also representing Sprague’s Sports is Ron Gissendaner (left). LaserLyte Celebrates 25 Years aserLyte is celebrating 25 years of laser innovation with a new, larger facility to accommodate the company’s tremendous growth. Larry Moore, LaserLyte’s founder, started out in the firearms industry more than 30 years ago publishing books on survival skills and weapons. Moore later started Tac Star Industries in 1987, a gun accessory company that developed the first laser boresighter. Less than 10 years later, Tac Star merged with Lyte Optronics to create LaserLyte. LaserLyte now serves as an industry leader in the design and engineering of numerous lasers. This year, the company introduces a number of products, including the CK-AMF9 for the LC9 and Kel-Tec PF9. For more information, visit Check them out on Facebook at L Bushnell Expands Guarantee B ushnell Outdoor Products is expanding its Bulletproof Guarantee to include several lines of binoculars, riflescopes and spotting scopes, and its entire line of hunting laser rangefinders. Originally introduced with the Legend Ultra HD binocular product line in 2011, Bushnell guaranteed that if customers were not completely satisfied with the product, the company would buy it back — no questions asked — for up to one year from the original date of purchase. “At Bushnell, performance is everything, and our new Bulletproof Guarantee lets consumers validate that firsthand,” said Phil Gyori, Bushnell Outdoor Products executive vice president of marketing. “Consumers have trusted Bushnell to deliver quality and dependable products for more than 60 years. Now they can try Bushnell risk-free, knowing we are so confident in our products we stand behind them 100 percent.” For 2012, Bushnell has expanded the Bulletproof Guarantee to cover the Elite, Excursion EX, Legacy WP, Legend Ultra HD and Trophy XLT families of binoculars; Elite, Legend Ultra HD and Trophy XLT families of riflescopes and spotting scopes; and all hunting laser rangefinders. For more information, visit or call 1-800-423-3537. Continued on page 25 Larry Moore celebrates 25 years as founder of LaserLyte. 22 APRIL 2012 Subscribe to SI DIGITAL

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