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2011 Buyer Enthusiasm Sets Positive Tone At Industry’s Largest Trade Show By Carolee Anita Boyles N 28 SSF’s SHOT Show 2011 was marked with high attendance and buyer enthusiasm, with 1,600 exhibiting companies presenting new products. our industry. Based on what we’re hearing, the industry has every reason to think 2011 shows promise of being another strong year,” Sanetti said. Buyer enthusiasm was evident on the show floor. “We’ve heard nothing but positive comments from retailers who are telling us they are busy,” said Laurie Aronson, president and CEO of Lipsey’s. “Busy is the word. Dealers are excited about our new products. We’ve seen a lot of smiling, happy faces,” said Lea L. Ramthun of Beretta. “The words I kept hearing from our folks were ‘positive’ and ‘exciting,’” said Frank Brownell, Brownells CEO. The NSSF celebrated its 50th anniversary at the 33rd annual SHOT Show. Held at the Sands Expo & Convention Center in January, the show set records for buyer attendance at 31,769 and media attendance at 2,074. Overall, attendance hit 57,390, including buyers, exhibitors, media and guests, making the show the third largest behind 2008 and 2010. More than 100 countries were represented at the show. The level of attendance during a sluggish economy is a good indication of the importance of the show, said Steve Sanetti, president and CEO of NSSF. “The SHOT Show is simply the mustattend business event for all segments of Kristi Hoffman, secretary/treasurer of Black Hills Ammunition, said the entire mood at the show was upbeat. “I think everyone is happy the buying frenzy is over and it’s easier for dealers to get product from all their suppliers,” she said. “That’s going to be a win-win situation for all of us.” “We are having terrific growth right in the middle of this recession, and I’m delighted to be in this business,” said Bob Morrison, president and CEO of Taurus, in a local television interview. The 2011 show also had improvements to the venue, following numerous complaints about last year’s show. “There was much better traffic flow,” said exhibitor George Trulock, whose company’s booth was located on the lower floor. “The changes that were made worked.” At the H-S Precision booth, company president Thomas Houghton II said From The Show Floor APRIL 2011 Read SI DIGITAL www.shootingindustry.com