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Outdoor Outdoor marketplace Colorado Dealer Honored By Ruger J.K. Autry pecialty Sports & including the full line of RuSupply of Colorado ger pistols, rifles, revolvers Springs, Colo., has and shotguns. The Lepps been honored as Ruger’s 2010 have been in operation for Retailer of the Year. Owners 16 years and have consisJeff and Kim Lepp received an tently worked closely with engraved Mark III pistol at the Ruger. They have hosted a 2011 SHOT Show in recognipopular annual Ruger protion of their support for Ruger, motional event for the past as well as their achievements three years. in the firearms industry. Jeff Lepp, who said he “This is only the second Ruwas very surprised to reger Retailer of the Year award ceive the award, emphaever presented, and we are very sized part of the key to his excited to present it to Spestore’s success has been cialty Sports & Supply,” said stocking virtually the entire Mike Fifer, Ruger president Mike Fifer (left), Ruger president and CEO, presents Jeff and Kim Lepp, of line of Ruger products. and CEO. “We appreciate the Specialty Sports & Supply, with an engraved Mark III pistol. “The people at Ruger strong commitment that Jeff have been fantastic people and Kim Lepp have given to Ruger over the hope this award will inspire other retailers to work with,” Lepp said. “I wish every years, providing our company with year- to promote Ruger, using innovative thinking company in this business was as easy to round support of our entire product line. and creative approaches like we have seen work with as the people at Ruger.” “Their innovative and highly successful from Specialty Sports & Supply,” Fifer said. For more information on Specialty in-store promotional events set them apart in Specialty Sports & Supply is the largest Sports & Supply, visit www.specialtysportthis industry, providing their customers with independent firearms retailer in Colorado, sandsupply.com. For more information on fantastic product selection and value. We boasting more than 4,500 firearms in stock, Ruger, visit www.ruger.com. S AcuSport Offers Circular Flier Options cuSport is strengthening its AdVantage Marketing Solution program. For the past two years, the program has provided AcuSport retailers with templates to produce in-store signage, fliers and website and e-mail marketing campaigns. The program has helped dealers widen the distribution of their retail offerings and expand brand awareness. “Our brand demonstrates who we are — professional and knowledgeable. AcuSport’s AdVantage System has helped communicate this about our brand and reinforce that image in the minds of our customers,” said Joel and Jared Fulton, owners A of Freedom Firearms in Battle Creek, Mich. Now, AcuSport has expanded the program, enabling retailers to produce circular fliers that are supported by leading industry manufacturers. For more information, AcuSport retailers may contact Jay Putnam, AcuSport service products manager, at 1-800-543-3150 ext. 6254 or via e-mail at email@example.com. Visit www. acusport.com. Knight Rifles Builds New Muzzleloader night Rifles is once again building muzzleloaders, and introduces a new rifle, the Mountaineer. The rifle was in the works prior to P.I. Inc. of Athens, Tenn., acquiring the company last March. “I believe this rifle’s performance will surpass even the best of rifles manufactured in the past, with the unique ignition sys- K Knight Rifles Mountaineer 22 APRIL 2011 tem built around the use of Blackhorn 209 powder,” said Gordy Edwards, brand manager. “We are very excited about it.” Company officials say shipments will begin in May. “We’ve already received great feedback and anticipation from customers who haven’t been able to purchase a Knight for the past two years,” said Sam Brocato, sales manager. For more information, contact Brocato at (423) 7461313 or by e-mail at firstname.lastname@example.org. Visit www. knightrifles.com. Read SI DIGITAL www.shootingindustry.com