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Federal Marks Pheasants Forever Milestone F ederal Premium Ammunition recently produced its 25 millionth shotgun shell in support of Pheasants Forever (PF). Each shell sold has provided funding directly to the habitatpreservation organization. To recognize the milestone, Howard Vincent, PF CEO and president, presented a commemorative plaque to Ron Johnson, Federal Premium president, at the SHOT Show in January. This year Federal introduces an entirely new line that will support PF through its on-box royalty program. Prairie Storm FS Steel will be on store shelves in 12- and 20-gauge this summer. “At Federal Premium, conservation is very important to us as a company and as hunters. The combined success we’ve shared has been a great story so far, and it will only get better,” said Rick Stoeckel, ammunition brand director. “When we say hunters are the nation’s leading conservationists, Federal Premium Ammunition takes that to heart. The number one way we preserve our pheasant-hunting tradition in this country is by preserving pheasant habitat, and Federal Premium knows that,” said Vincent. For more information, visit www.federalpremium.com and www.pheasantsforever.org. Howard Vincent (right), PF CEO and president, presents a plaque to Ron Johnson, Federal Premium president, commemorating 25 million shotshells co-branded to support Pheasants Forever. Subscribe to SI Digital: www.shootingindustry.com It’s Free! www.shootingindustry.com APRIL 2011 15