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Industry news Hunter’s Specialties Honored H unter’s Specialties has been honored with the 2011 Cabela Lifetime Business Achievement Award. The award was presented to Dave and Carmen Forbes, founders of Hunter’s Specialties, in January. “Hunter’s Specialties has been built on the passion for hunting and the outdoors. In today’s world, protecting our hunting heritage for generations to come has been a longstanding commitment by Hunter’s Specialties. We are honored to receive the Cabela Lifetime Business Achievement Award,” the Forbes said. The U.S. Sportsmen’s Alliance (USSA) and its Outdoor Business Council created the award in 2006 to honor the Cabela family’s dedication to protecting outdoor sports, including hunting, fishing and trapping. For more information, visit www.hunterspec.com and www.cabelas.com. Dave and Carman Forbes accept the 2011 Cabela Lifetime Business Achievement Award from Mike Callahan (left), chairman of the Outdoor Business Council, Bud Pidgeon (second from right), president of USSA, and Tommy Millner, president of Cabela’s Inc. B Benelli USA Presents Sales Awards enelli USA has recognized Covey Sales & Marketing as its Agency of the Year for 2010. “Though it was a daunting year in the industry, our team fought hard to take market share through old-fashioned, streetlevel dealer sales, service and promotion,” said Greg Rader, president of Covey Sales & Marketing. “This sales rep group has done an incredible job across the board with all our brands, which includes Benelli, Franchi, Stoeger, Uberti and Stoeger Airguns,” said Joe Troiani, Benelli USA vice president of sales. Benelli also recognized Chad Rhea as its Sales Agent of the Year for 2010. Rhea is with Bentley-Scott Marketing, which serves Texas, Arkansas, Louisiana, Oklahoma and Mississippi. “Winning an award like this is quite an achievement, especially considering it’s his first year in the industry,” said O.M. Rhea, president of BentleyScott Marketing. For more information, visit www. Chad Rhea, of Bentley-Scott Marketing. benelliusa.com. 12 APRIL 2011 Read SI DIGITAL www.shootingindustry.com

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