http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/RSS.ashxShooting Industry April 2008 PagesMon, 22 Sep 2008 22:13:42 +0200http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=1http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=1DEALERS: What Are The Best New Products Of 2008? p62 APRIL 2008 • Busting Records • Boosting Business Dealers Select Hot Sellers! 2008 Catalog Showcase BONUS! MORE 2008 New Products! www.shootingindustry.com Circle No. 201 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=2http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=2HAIR-SPLITTING ACCURACY In a world where everyone from online pharmacies to fast food chains want to super-size everything about you, Savage proudly introduces the Model 25 — built from the ground up for 223-sized cartridges. Smaller rifle. Smaller groups. savagearms.com Circle No. 230 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=3http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=3It took a company obsessed with light transmission to come up with an idea this good: MX Modular Flashlights. TM We’ve spent 100 years perfecting the world’s best sports optics. In that time, we’ve learned that one size doesn’t fit all. So we set out to build a flashlight that could cater to anyone, by giving you the power to build it yourself. The new MX Modular Flashlight is completely customizable. Choose a bezel – ultrabright Xenon or True WhiteTM LED – and pair it with a two- or three-cell maintube. Then add the Dual Mode Tail Switch to cast light wherever you need it most. Or, choose one of our two preconfigured models, each with interchangeable components. Plus, each MX is rugged and waterproof to four atmospheres. To learn more, visit www.leupold.com and step into the light. MX-020 Two-Cell Maintube MX-100 Xenon Single Mode Bezel MX-200 True White LED Single Mode Bezel TM MX-300 True White LED Multi-Mode Hunter Bezel TM MX-400 True White LED Multi-Mode Tactical Bezel TM 1-800-LEUPOLD » www.leupold.com © 2008 Leupold & Stevens, Inc. MX-030 Three-Cell Maintube MX-001 Dual Mode Tail Switch MX-121 Xenon Modular Flashlight MX-221 True WhiteTM LED Modular Flashlight Circle No. 222 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=4http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=4APRIL 2008 • VOLUME 53 • NUMBER 04 Features 24 31 Page 24 SHOT Show Revisited Mega Trade Show Busts Records, Boosts Business! Russ Thurman Dealers’ Picks What Was Hot At SHOT? Dealers Select Products That Sizzle! John Morrison 39 57 2008 New Products Gallery These New Offerings Caught The Attention Of SHOT Buyers. SI Staff Special Bonus 2008 Spring Catalog Showcase Get Your 2008 Catalogs! Industry News 8 Industry Wins Significant Legislative Victory 14 Newsmakers Page 31 2008 Columns 16 18 20 22 62 Lethal Force Most Saleable Defense Handguns From SHOT. Massad Ayoob New Products Gallery Page 39 Outdoor Marketplace Becoming A Green Range. Bob Irwin Arms And The Woman Outstanding Youth Shooter Thanks Gun Dealers. Lisa Parsons-Wraith Back Blast & Other Hot Gases Crafty Crime King Creams Self. Commander Gilmore Industry Watch Dealers: What Are The Best 2008 New Products? Russ Thurman Page 57 Departments 6 Letters 56 Reader Service 56 Classifieds Page 18 4 APRIL 2008 SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at 12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accompanied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover reproduction in any or all of the editions of SHOOTING INDUSTRY®. OPINIONS expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff. Copyright© 2008 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any portion of this magazine without written permission is prohibited. www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=5http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=5SINCE 1955 — THE INDUSTRY’S BUSINESS MAGAZINE PUBLISHER Thomas von Rosen EDITOR Russ Thurman EDITORIAL ASSISTANT Roxanne Smith ART DIRECTOR Eric Tse ART ASSISTANT Andy Loy PRODUCTION MANAGER Kimberly Thorne Anita Carson ADVERTISING ACCOUNT EXECUTIVES Steve Evatt, Jeff Morey, Delano Amaguin PROMOTIONS DIRECTOR Randy Moldé PROMOTIONS COORDINATOR Lorinda Massey ADVERTISING ACCOUNT MANAGER CONTRIBUTING EDITORS Massad Ayoob Shari LeGate John Morrison Carolee Anita Boyles Ray Oeltjen Lisa Parsons-Wraith VERSION: Circle No. 205 on Inquiry Card FMG Publications Editor: Dave Douglas Advertising: Delano Amaguin americancopmagazine.com Editor: Roy Huntington Advertising: Steve Evatt americanhandgunner.com Editor: Jeff John Advertising: Jeff Morey gunsmagazine.com CUSTOMER SERVICE www.shootingindustry.com SUBSCRIPTION SERVICES . . . . . . 858.605.0250 EXPRESS SERVICE . . . . . www.shootingindustry.com General Assistance . . . . . . . . . . . . . Click: Contact Us EDITORIAL . . . . . . . . . . . . . . . . 858.605.0243 PRODUCTION . . . . . . . . . . . . . . russ@shootingindustry.com . . . . . . . . . . . . . . 858.605.0202 . . . . . . . . . production@shootingindustry.com National Advertising: 12345 World Trade Dr., San Diego, CA 92128 858•605•0209 866•972•4545 FAX: 858•605•0211 PRODUCED IN THE U.S.A. www.shootingindustry.com APRIL 2008 5 CLIENT: COLOR: Editor: Sammy Reese Advertising: Delano Amaguin fmgpublications.com SIZE: Special Editions TRIM CODE:2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=6http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=6Roy Huntington, editor of our sister magazine, American Handgunner, shares this short, but on-target letter from one of his “seasoned” readers and one of his youngest. The title of the e-mail: Grandpa Teaches Them Young. Roy, I just thought you would like to see that out here we teach them young and we teach them right. Kelly Flint Via: americanhandgunner.com Teaching Them Right I think Massad Ayoob is just being an apologist for the ammunition industry (Lethal Force, “Explaining Today’s Ammo Prices To Customers,” Dec. 2007). Yes, the price of lead has gone up slightly. The dollar has taken a hit and the auto industry is building more lead-acid batteries. But not so much that one would expect all the manufacturers to increase the price of ammo as much as it has. In one fell swoop both our local WalMart and Dick’s Sporting Goods raised the prices of their Remington and Winchester shotshells by over 40 percent. This smells of something other than ordinary inflation or “increased demand,” as Mr. Ayoob puts it. I shoot skeet and trap and sporting clays weekly. This is not a once-a-year usage. This impacts my hobby big time. Guns have not gone up 40 percent. Cars have not gone up 40 percent. Food has not gone up 40 percent. Only gasoline has gone up as much. And something is amiss in the gasoline business, too! Not Happy Please don’t tell me I should be happy with the “relative bargain” I am getting today. I work in non-union manufacturing. My salary today is no higher than it was in 1988. And benefits have gone down. No argument you present will convince me to be happy with a 42-percent increase in ammo costs. Jim C. Via: russ@shootingindustry.com No one is happy with the increase in ammunition, but it seems reasonable to explain what is driving the jump in ammo prices. Four years ago, copper sold for around 20 cents a pound. In the fall of 2007, it was around $3.30 a pound. During the same time, lead jumped from around 40 cents a pound to $1.80 a pound. 9 E-mail the Editor russ@shootingindustry.com 6 APRIL 2008 Circle No. 211 on Inquiry Card www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=7http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=7It’s a revolver – and a shotgun – it’s the ultimate combo handgun. The Taurus Judge gives your customers the option to chamber both .45 Long Colt Ammunition and .410 shotshells for unprecedented stopping power and versatility. Tested to fire all five shots in less than two seconds, the Taurus Judge is ready for decisive action — in self-defense or on the trail. TAURUS JUDGE FEATURES: ¬ Fires Both .410 Ga. 2-1/2” Shotshell and .45 Colt Ammunition ¬ Available in Blue and Stainless Steel ¬ Choice of 3-inch or 6-inch Barrel ¬ Fiber Optic Front Sight ¬ Ribber Grip ® www.TaurusUSA.com FREE one-year NRA membership with the purchase of any new Taurus fi rearm. ¬ Taurus Security System ® Birchwood Casey ® targets shot at 6 feet. Circle No. 239 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=8http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=8Become A Green Range — page 18 Industry Wins Significant Legislative Victory R epresentatives from NSSF spent much of February in state houses across the country combating a flawed technology known as bullet serialization — the process by which individual rounds of ammunition are laser-engraved with a serial number. Ammunition manufacturers have made clear that any attempt to place a serial number on each of the more than 10 billion rounds of ammunition manufactured every year in the United States would lead to bankruptcy. NSSF, by cultivating a strong grassroots force of sportsmen and gun-owners, along with solid support and testimony from the nation’s leading ammunition manufacturers, has succeeded in countering legislation that supports the technology, most recently in Maryland. “This is a significant legislative victory for our industry,” said Lawrence G. Keane, NSSF senior V.P. and general counsel, referring to the Maryland’s Judiciary Com- mittee’s decision to vote down the state’s bullet serialization bill (HB 517). In defeating the bill, the committee rejected the testimony of Russell Ford, who holds the patent on the technology. Maryland Delegate Michael D. Smigiel Sr. (R) “I hope that you never make a dime, sir.” chastised Ford, saying, “I hope that you never make a dime, sir.” Maryland Delegate Christopher B. Shank (R) reminded committee members that the state “already has a ballistic ‘fingerprint’ system that doesn’t help solve crimes.” “Maryland joins several other states, most recently Hawaii, in recognizing that bullet serialization is not practical and simply bad public policy,” Keane said. In written testimony, NSSF presented the root of its opposition to the ammunition-banning legislation: “If manufacturers had to comply with bullet serialization, NSSF estimates that it would take over three weeks to manufacture what is currently produced in a single day. This massive reduction in ammunition would translate into substantially lower sales and profitability, and ultimately force major ammunition manufacturers to abandon the market. In turn, there would be a severe shortage of serialized ammunition and all consumers, including federal, state and local law enforcement agencies, would be faced with substantial price increases. Ammunition will go from costing pennies to several dollars per cartridge.” For more information on Bullet Serialization, visit www.nssf.org and click on the “Media Resources” link on the home page. Olin Announces Fourth Quarter Earnings I n late January, Olin Corp. announced its fourth quarter 2007 income from continuing operations was $29.6 million or $0.40 per diluted share. That compares to $15.6 million or $0.22 per diluted share in the fourth quarter of 2006. Sales from continuing operations in the fourth quarter of 2007 were $404.8 million, compared to $247.1 million in the fourth quarter of 2006. “I am pleased that both our Chlor Alkali and Winchester businesses finished 2007 on a strong note. Winchester earned $2.7 million in the quarter and completed its best year since 1994. During the quarter, Winchester benefited from higher selling prices and stronger-than-expected demand, which more than offset higher commodity and manufacturing costs,” said Joseph D. Rupp, Olin chairman, president and CEO. Winchester fourth quarter 2007 sales were $102.7 million, compared to $93.3 million in the fourth quarter of 2006. According to Olin, commercial and law enforcement sales increased during the quarter compared to the fourth quarter of 2006. Fourth quarter 2007 military sales were approximately equal to the fourth quarter of 2006. Winchester’s fourth quarter 2007 profit was $2.7 million compared to $2.6 million in the fourth quarter of 2006. Higher selling prices offset the impact of higher commodity and manufacturing costs and a less favorable product mix. For more information, visit www.olin.com and www.winchester.com. T Remington Arms Wins $1.7 Million Army Contract ulars are adaptable to t2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=9http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=9www.JPSauerUSA.com 866-219-8552 Circle No. 235 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=10http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=10Smith & Wesson M&Ps Picked By L.E. Agencies FMG Publications Presents $15,000 To NSSF MG Publications Publisher Tom von Rosen presented a $15,000 check to NSSF president Doug Painter, Feb. 2, during the NSSF’s board of directors meeting at the SHOT Show. The money was raised during the 2007 Shooting Industry Masters, which supports the NSSF’s Step Outside program. “The Step Outside program works and we appreciate FMG’s efforts on behalf of the entire industry,” Painter said. This year’s Shooting Industry Masters will be held July 26 at the Hartford Gun Club in East Granby, Conn. A masters reception will be held on July 25, in conjunction with the presentation of the Shooting Industry’s Academy of Excellence awards. Companies may sign up a team and donate raffle prizes by calling the event’s coordinator, Elizabeth Jarrell, at 1-800-537-3006, ext. 279. For more info, see page 55, or visit www. shootingindustry.com and click on the masters logo on the home page. Tom von Rosen (right) presents the masters check to Doug Painter, NSSF president. S mith & Wesson has received an order from the Colorado Springs (Colo.) Police Department for 500 M&P40 polymer pistols. Other agencies that have recently converted to the M&P pistol series include the Atlanta (Ga.) Police Department (1,900 M&P40s), Charlotte (N.C.) Police Department (1,650 M&P40s) and Syracuse (N.Y.) Police Department (500 M&P45s). In January, Smith & Wesson announced an order from the Colorado State Police for 850 M&P40s. “To date, 276 domestic law enforcement agencies have purchased, approved for purchase or approved for on-duty carry our M&P polymer pistols. We are honored to continue delivering highquality products that support men and women in law enforcement throughout United States,” said Leland Nichols, Smith & Wesson president. F Savage Range Systems Wins Contract, Recognition avage Range Systems Inc. has been awarded a contract for 182 Free Standing Check-It clearing stations by the Singapore Defense Science and Technology Agency. In other news, Savage Range Systems’ Forensic Buddy ballistic bullet trap is featured at the “CSI” Experience Exhibit, part of the CSI Museum Project that is based on the hit CBS television series, “CSI: Crime Scene Investigation.” The Forensic Buddy, installed in crime laboratories nationwide, has been featured in several “CSI” episodes. For more information, visit www. SavageRangeSystems.com. Dealers Crowd Big Rock Sports Shows ig Rock Sports’ January 2008 dealer shows brought thousands of independent outdoor retailers to three venues across the country, each showcasing Big Rock companies and their products. The Big Rock West Show took place in Las Vegas at the Mirage Events Center. Henry’s 36th Annual Dealer Show was held at the Carolina First Center in Greenville, S.C. Rounding out the show schedule was the CSI Sports January Hunting Show at the Minneapolis Convention Center. In addition to unprecedented show specials and giveaways, dealers won thousands in cash and prizes at the conclusion of each show. This year’s prizes included two new trucks sponsored by ATK-Federal, given away at the Big Rock West and Henry’s shows. Three Harley-Davidson motorcycles, sponsored by Sightron, were given away at all three shows. At the CSI Sports show, $20,000 in electronics, sponsored by ATK-Federal, which included flat-screen TVs and digital cameras, were given away. For more information on Big Rock, which includes All Sports, AWR Sports, CSI Sports, Henry’s and MT Sports, visit www.bigrocksports.com. S B We’re Calling You Out! Gun Valley Showdown. Page 55 10 APRIL 2008 www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=11http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=11Circle No. 240 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=12http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=12Acusport Corp. Distributes TDI Products cuSport Corp. is the exclusive distributor of Transformational Defense Industries (TDI) products. TDI specializes in advanced weapons operating system technology for law enforcement, military, government agencies, private security services and civilian sport and recreational use. Under the agreement, AcuSport will distribute the KRISS Vector CRB/SO line of firearm products, recently approved by the ATF for sales in the civilian market. “AcuSport is the perfect fit to help us launch our line of products into the civilian market,” said Charles J. Kushell, CEO of TDI. “The depth and quality of their customer base will allow us to build the network of KRISS Certified Dealers while maximizing market penetration.” A USPSA Offers Poster To Help Dealers T he United States Practical Shooting Association (USPSA) is offering firearms dealers and their customers a poster to help in selecting the right pistol for use in USPSA’s Production Division. “Production Division is our fastest growing division and utilizes stock, out-of-the box pistols that shooters can find at nearly every firearms dealer. We realize that many retail associates may not be familiar with which pistols are approved for use in Production competition. This poster is designed to highlight a wide variety of the top models used and serves as a quick and easy reference for both retailer and customer,” said Dave Thomas, executive director of USPSA. The poster is part of a new initiative launched by USPSA to build the organization to 20,000 members in 2008. “USPSA members spent upwards of $45 million on practical shooting in 2007 and can be big customers for dealers who exploit the lucrative competition customer niche,” Thomas said. Dealers may request a free poster by contacting USPSA at (360) 855-2245 or by e-mail: info@uspsa.org. U.S. Target Unveils New Web Site .S. Target Inc. has launched a new Web site, www.ustargetonline.com, to highlight 28 new photographic targets. The targets support a number of training scenarios: shoot/don’t shoot, hostage, domestic, children with guns and others. The site also features more than 150 styles of targets, from silhouettes to competition bullseye. In operation for more than 32 years, U.S. Target provides large-volume discounts and custom targets. Visit www.ustargetonline.com, or call 1-800-746-6836. • SHOT Show® Review Law Enforcement - New L.E. Guns - New Gear - Best Deals • Increase Your Handgun Sales BONUS:L.E. 2008 New Products Circle No. 236 on Inquiry Card U L OOK IN G T O T H E FUTUR E ! 12 APRIL 2008 www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=13http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=13Circle No. 236 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=14http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=14SSS 1-2-P S.I. 3/4/08 11:49 AM Page 1 Weatherby has hired Rachel Smalridge as sales and marketing assistant. Smalridge will promote Weatherby products through outdoor writers and other industry professionals. She also will help organize presentations and manage the company’s writer programs. “Rachel’s business and marketing education will serve her well and she brings a fresh perspective to the department,” said Brad Ruddell, Weatherby’s vice president of sales and marketing. Prior to joining Weatherby, Smalridge attended Sacramento State University in California, where she earned a bachelor’s degree in marketing. R. Smalridge Weatherby Names Sales, Marketing Assistant • Free Freight • Superior Craftsmanship • Personalized Customer Service • Online Ordering 24/7/365 • Access to Our New Products • Access to Our Full Line Proudly Made in the U.S.A. Since 1969 CALL TO BECOME A FACTORY DIRECT DEALER WWW.USGALCO.COM • 800-US-G ALCO (874-2526) Circle No. 215 on Inquiry Card The 2008 Lyman Catalog Brands That Perform Free! Full of Favorites & New Features Includes Entry Card for $5000 Sweepstakes. FNH USA has appointed Barbara Sadowy as director of marketing for the company’s commercial and law enforcement division. Sadowy began her career at FN Herstal in Belgium as a junior business development manager. In 2001, she transferred to FNH USA as senior marketing and business development manager for military sales. In 2006, she moved to the law enforcement and commercial division as deputy director for business development. “I appreciate all the energy and enthusiasm she has always shown for her work here at FN, and coming from the product development side of the company is a significant asset in a director of marketing,” said Rick DeMilt, FNH USA’s senior vice president of sales and marketing. B. Sadowy FNH USA Names Marketing Director Lyman Products Introducing the DPS3: Lyman’s Fastest Powder Dispensing System Ever Pachmayr America’s Most Trusted Name in Recoil Reduction. Introducing the New G2 Contender Stock & Forend Tac-Star Tactical Performance, Practical Design. New AR-15 & Benelli M4 Accessories Trius Traps America’s Choice for Clay Target Fun. New Affordable 2nd Generation Traps A-Zoom Snap-Caps Cartridge Precise, Snap-Cap Safe. Over 120 calibers. Uni-Dot Sights A New Generation of Fiber Optic Brightness, Speed and Precision. Butch’s Gun Care Benchrest Clean for Every Firearm. New Butch’s Patches HandiPaks TargDots The Original Stick-On Target Dots. New Duelist Rimfire Reset Target Dept. 1640 Lyman 475 Smith St., Middletown, CT 06457 • www.lymanproducts.com or 800-22-LYMAN Circle No. 225 on Inquiry Card Fargason Outdoor Technologies, manufacturer of recreational and hunting blinds, has hired industry veteran Galen Garner as advertising and public relations director, while promoting Brad Edwards to sales and operations manager. Garner holds a bachelor’s degree in public relations with a minor in graphic design from the University of Alabama. Prior www.shootingindustry.com Fargason Outdoor Technologies Adds Managers 14 APRIL 20082008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=15http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=15Live: Circle No. 207 on Inquiry Card to joining Fargason, he worked as a horse wrangler/outdoor guide in Wyoming, Idaho and Montana, and was a freelance graphic CLIENT: Crimson Trace TITLE: 1911 FILENAME: CT_1911_7x6.67 G. Garner designer and photographer. Garner will be joined the company in 2007 as a sales assisoverseeing creative marketing initiatives in tant and quickly rose to one of the top sales all of Fargason’s markets. positions. She is responsible for all sales to Edwards previously was Fargason’s the company’s wholewarehouse manager. He will be responsible sale partners. for strengthening existing accounts and She DIGITAL formerly PUBLICATION: AGENCY: RETOUCHING: managing sales reps, Advertising while developing new worked as a branch Shooting Industry Expeditions Bruce Harris Guns Dan Cox, 503.780.0963 segments and opportunities in the market. managerPRODUCTION: for EnterLIVE: ART DIRECTOR: Lenore Prato, 503.758.9156 prise Rent-A-Car 7" x 6.67" Matt Warner LaserMax and held a position COPYWRITER: Names Distributor Sales Manager at Disneyworld in Dan Cox LaserMax has chosen Jenn Dispenza Florida prior to PHOTOGRAPHER: B. Edwards as its distributor sales manager. Dispenza that. 9 J. Dispenza John Mulligan APRIL 2008 15 www.shootingindustry.com Live:2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=16http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=16Massad Ayoob Most Saleable Defense Handguns From SHOT bout the time former Federal Re- $330 range. The LCP offers a number of serve Chief Alan Greenspan was desirable features that will appeal to the telling reporters he thought there more gun-educated customers who want a was a 50-50 chance the nation would slip really small carry gun. into a recession, America’s retail firearms The LCP has a robust extractor, and a industry was seeing a massive turnout slide lock lever like a full-size service pisat its primary industry trade show. This despite the SHOT Show taking place in Las Vegas right in the middle of the Super Bowl. Apparently, at least one corner of our economy has high hopes. In times of recession, afflicted citizens cut back on things they want, but still find money for things they need. Personal defense and family safety tend to be perceived as needs, not wants. The new home-defense shotgun or AR15, or the newer, more efficient concealed carry pistol, are more likely to find The very small Ruger LCP drew a lot of attention from their way to the top of the cus- SHOT Show. tomer’s list of priorities, even tol. Some small pocket pistols don’t have a when money is tight. With a recession looming, it is good mechanism for locking the slide back, reto know the current crop of desirable new quired at some safety classes and shooting defensive firearms is good, particularly on ranges. The LCP nicely handles that. Only 0.82" thick, weighing under 10 ounces the handgun side. unloaded and capable of carrying six .380 Munificent Mousegun rounds in the magazine and a seventh in Of the self-defense handguns presented the chamber, the LCP struck a responsive at SHOT, Ruger had the most potentially chord with buyers in Vegas, with reports profitable pistol. Think “volume” more that Ruger quickly revised its full-year than “margin.” The new .380 caliber LCP production schedule for the pistol. (Light Compact Pistol) has a MSRP in the In addition to a mousegun that prom- A ises to sell faster to gun owners than cheese to, well, mice, there are two other recent, relevant offerings from Ruger. Introduced in October, the SR9 pistol, an 18-shot 9mm, is selling well, according to dealers. It’s geared to compete directly with the super-popular Glock 17 at a lower pricepoint. Reliable from the beginning, the SR9 started out with a not-so-great trigger, but there are indications Ruger has already tweaked that problem. Finally, first announced in November, is the .327 Magnum cartridge, produced by Federal and available in a six-shot version of Ruger’s sturdy little SP101 revolver. A lengthened version of the .32 Magnum, a .327 will fire that cartridge, buyers at the its own and any old stock .32 Long and .32 S&W you have lying on a dusty display shelf. With the 85-grain jacketed hollow point, the only loading available at press time, recoil was particularly mild and accuracy was almost as good as Federal’s legendary .32 long match wadcutter. Promised velocity of 1,330 foot seconds was dramatically exceeded on our chronograph, with mid-1,400 foot second velocity registered. Recoil is soft, and hotter loads coming from Federal and Speer may make the .327 a particularly desirable concealment/ defense revolver for the recoil sensitive. Suave-Selling Smiths S mith & Wesson’s new Night Guard series combines the big, highly visible, heavy-duty fixed rear sight designed by Bill Laughridge at Cylinder & Slide with a giant front sight and humongous XS tritium front ball. Short barrel and sharp front sight combine for a gun that will be extremely hard for an intruder to wrench from a home-defender’s hand. With the proper explanation by the salesman, this simple, lightweight doubleaction series will appeal to a broad spectrum of home-defense motivated buyers. Caliber choices 16 APRIL 2008 include .38 S&W Special+P, .357 Magnum, .45 ACP (with moon clips), .44 Special and even .44 Magnum. Scandium construction makes them light, but also a bit pricey. For th2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=17http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=17Solid Kimber, Renewed Colt, XD Safety K imber’s SIS series of full-size, 4" barrel and subcompact .45 semiautos, designed to the specifications of LAPD’s Special Investigation Section, have made a lot of friends. It doesn’t hurt when the customer learns Kimber sends a percentage of each gun sale to the widows and orphans fund for L.A. cops, and that anti-gun/anticop elements in Los Angeles have already spoken out against the Kimber SIS pistols. I’ve shot all three sizes, and they’re sweet — and they allow the customer to “make a statement” with his purchase. rious shooters, but won’t matter to those customers — you know them — whose motto is, “If it ain’t Colt, it’s crap.” Springfield Armory’s XD series continues to be the single bestselling handgun line in some gun shops, and that will only become more so when customers see the latest. It’s the XD45ACP in service size with a new ambidextrous, frame-mounted safety that will transition seamlessly for the shooter familiar with the 1911 pistol or the Browning Hi-Power. Standard models without thumb safety will, of course, remain available. But all dealers have traditionalist customers who say their big objection to modern polymer pistols is the absence of the manual safety they’ve become acclimated to. There’s more new self-defense firearms, of course. But these handguns seem to have been the real eyeball-grabbers of this year’s crop. 9 The finest Pistol & Revolver grips in a variety of styles and materials. Soft rubber, Aluminum, Titanium and exotic hardwoods such as Kingwood, Rosewood, Coco Bolo, Tulipwood etc. OverMolded™ Rifle and Shotgun stocks in OD Green, Camo & Black. Handall® grip sleeves PowerSpeed holster EZG™ Recoil Pads AR-15 OverMolded grip & free floating forend OverMolded Rifle Slings & Swivels Other fine accessories Hot New Products! Extreme™ Aluminum Grips Ghillie™ Stocks Custom textures Call for a Free Catalog and Free Dealer Display Pack 1-800-Get-Grip www.getgrip.com HOGUE INC 805-239-1440, fax-805-239-2553 PO Box 1138, Paso Robles, CA 93447 • • • • • • • Kimber’s new SIS pistol is available in four models: SIS Ultra, SIS Pro, SIS Custom and SIS Custom/RL. HOT NEW PRODUCTS! One new and one “renewed” offering from Colt this year is the reintroduced Delta Elite in 10mm Auto, a caliber that seems to be undergoing a small resurgence of interest, and a double-action-only subcompact .45 auto. The latter, called the New Agent, has a new trigger mechanism that’s heavy enough to turn off some sethe iconic Smith & Wesson-registered, Magnum-style, large frame .357 revolver with a 3.5" barrel (and three other classic lengths) will be available through Lew Horton Distributors. They will have eightround cylinders. Look for traditionalists to reach for their wallets as they did when last year’s sweet little Model 40-1 “lemonsqueezer” snubs came out. S&W’s line of polymer-framed M&P semiautos continues to grow, with the .357 SIG version now shipping and already adopted by the New Mexico State Patrol. If you have a strong IDPA (International Defensive Pistol Association) contingent among your customers, put one of the new long-slide M&P target models in your showcase. Based on interest shown by competitors who’ve seen it in prototype, it won’t linger long in the showcase. www.shootingindustry.com Ghillie Stock & Extreme Aluminum Free Dealer Display Pack Hogue products are available from your favorite distributor or order direct Circle No. 217 on Inquiry Card APRIL 2008 172008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=18http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=18Bob Irwin Becoming A Green Range lead vapor ejected from the gun upon firing. Generally, the vapor problem is overcome with airflow from behind the firing points pushing the contaminated air away from the shooting line and toward the exhaust fans above bullet traps. These systems are effective when properThe problem is lead. Lead, ly designed, but then the air as we all know, is a heavy needs to be clean before it is metal poison. Lead primarily pumped outside. So HEPA enters the human body by befilters are added in the airing eaten or by inhalation of flow system to trap the lead the vapor. vapor. This, in turn, requires Indoor shooting ranges sending those used filters to are loaded with lead. Like a toxic waste dump, too. most indoor range operators, Employee exposure to the range I operate, The Gun lead vapor presents the bigStore in Las Vegas, Nev., was gest problem of all. Your equipped with slanted steel customers are rarely in the traps, which deflect bullets environment long enough to into a deceleration chamber. build up dangerous lead levThe bullets and related fragels in their bodies, but your ments then spin around until range employees certainly they decelerate to a stop and are. They are exposed during fall into a bucket at the botcleaning and maintenance tom of the trap. Most ranges The Gun Store, 12,000 square feet of retail and indoor range space, offers a and while assisting shooters feature some variation of this wide range of firearms for use on the facility’s lead-free range. on the range. design. The collected lead is The government, through then sold to a scrap metal dealer and that’s tered and the remaining lead sludge then various federal and state OSHA programs, the end of the problem. shipped to a toxic waste dump. An easier sets lead exposure limits and remedies. At a I’m sure all range operators wish that and cleaner alterative is vacuuming all the minimum, this requires blood tests for your last sentence was really true. The reality surfaces with a HEPA-filtered vacuum and employees to determine current lead levels, is that lead bullets tend to smash into frag- then shipping the residue bags and full fil- and if levels are too high, then your range ments. Their reaction to hitting steel is ters to the toxic waste dump. airflow must be monitored and employee more like water balloons than tennis balls. Most of the residual lead in a range is exposure hours limited. The EPA investiThe lead dust created is then deposited on spatter from the bullets hitting the steel gates complaints and sets standards for air walls, brass, floors, shooting booths and traps, but some of it is the more sinister exhausted into the outside environment. ob Irwin operates The Gun Store in Las Vegas, Nev., and has 25 years of experience in building and operating indoor shooting ranges. Here, he shares how he successfully overcame a major challenge for range operators. B employees’ clothing. It is tracked literally everywhere near the range. The lead film that settles on all the range surfaces can be washed off or mopped up. What do we do with the cleaning water? It certainly cannot be dumped down the drain. The contaminated water must be fil- Another Approach: Go Lead-Free ortunately, with modern lead-control techniques, up-todate range designs and proper maintenance protocols, lead can certainly be successfully controlled. However, when running a modern indoor range, lead control can be time-consuming and expensive. Perhaps a better solution is not to control it, but to not permit lead on the range in the first place. A few years ago, several companies began making solid-copper bullets, while others started producing frangible bullets made of compressed copper powder or powdered iron. Lead-free primers began to appear, as well. PMC Ammunition manufactured “green” ammunition in a few calibers. It was composed of a lead-free, frangible bullet coupled 18 APRIL 2008 F with a nontoxic primer. Frangible bullets are designed to t2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=19http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=19hile PMC discontinued its “green line,” due to unrelated problems, a number of other companies are now actively marketing similar ammunition. At the same time, some of the earlier military contracts for lead-free frangible ammunition created product opportunities in the civilian market. The military was far ahead of the curve in seeing the benefits of ammo with no lead and no ricochets. A number of companies offer lead-free frangible ammunition, however, some of them restrict their sales to the military and law enforcement. Over the years, we’ve used a number of brands here, and presently use Fiocchi, BVAC Inc., International Cartridge, SinterFire and UltraMax. We do sell lead-free frangible ammunition to customers and that will increase as more calibers and brands become available for commercial sales. The only negative result of this long green road has been higher ammunition costs. Lead-free, frangible cartridges are expensive, about the same cost as major brand hollow points. Requiring the use of lead-free, frangible ammunition has driven up the cost of shooting at our range. And not having cheap range ammo available has clearly cost us a Tom Allen (left) assists a customer who gives an few customers. M-16 a workout using lead-free ammo on The On the positive side, we have no Gun Store range. W Increased, Safe Business lead to dispose of (other than a tiny bit from the one lane), virtually no lead in the air and no ricochets. Our employee blood lead levels are now at the population norm. The bulk of the residue from our traps can go in the dumpster, as can our vacuum filters. The entire store is cleaner. Customers and our neighbors are safe from being contaminated. Now, the only time an OSHA or EPA inspector shows up is to be a customer. We advertise fairly heavily the fact that our range is “lead free” and since we made the switch to “being green,” overall business has increased each year. That has drawn the attention of other range operators. The two days before the SHOT Show in February, we were swamped, mostly with dealers “kicking our tires” and learning what we’re doing. That’s okay. We’re glad to share what we’ve done if it helps others. 9 Not Grandpa’s Old Angle-Head. applicants using calibers that are not yet available lead free, which only amounts to about 200 rounds a week. At this point, some of our ammunition still comes with small amounts of lead in the primer, as truly reliable, completely lead-free primers are not always available. Other than these small exceptions, we are completely lead free. Despite this, we still use most of the lead protocols: HEPA vacuums, rubber gloves and respirators to clean the range, using rubber gloves while cleaning or repairing our rental firearms, and requiring a lot of hand washing. The Gun Store uses a number of lead-free, frangible brands including SinterFire, which now offers only bullets, International Cartridge and Fiocchi. www.shootingindustry.com Circle No. 213 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=20http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=20Lisa Parsons-Wraith Outstanding Youth Shooter Thanks Gun Dealers Y oung shooters who make a posi- to represent Wyoming at the 2006 4-H Na- bore rifle. I have used it to earn many state tive impact in their community, tionals, where she placed fifth in the coun- championships, and hopefully, it will take highlighting the skill and me to the Olympics.” discipline it takes to be a responsible Terry said she is currently training gun owner, are the gun industry’s best for the Wyoming Junior Olympics and chance to get the message out that the if she wins, it’s on to Nationals. shooting sports are an important part of “It is my dream to make an OlymAmerican life. pic team, but I am trying as hard as In an effort to recognize excepI can to make it real,” Terry said. “I tional young shooters and promote the would try to go in any event, but my positive image of shooting, the Nafavorite is three-position small bore.” tional Rifle Association recently chose Teaching Gun Safety one of its top Junior Members, Juliann Terry also shows her commitment Terry of Newcastle, Wyo., as the firstto the shooting sports by presenting place winner of the 2007 Outstandthe Eddie Eagle GunSafe Program to ing Achievement Youth Award. Terry local elementary schools. received a $5,000 scholarship for her “I think Eddie Eagle is a very imporcommitment to the shooting sports tant program to be taught in elementary and her community, as well as her outschool,” Terry said. “Many of the kids standing classroom work. in my after-school program couldn’t Terry grew up in a shooting family, believe I shot guns. They thought it was firing her first rifle when she was five a bad thing. I wanted to teach them, just years old. Her parents enrolled her in like with drug and alcohol safety, not a hunter-safety course before any serito touch a gun if they find it and tell an ous hunting, and she began shooting adult. I know that would have worked competitively with the Weston County Juliann Terry is presented the NRA’s 2007 Outstanding for me when I was a kid.” 4-H club when she was nine. In addition to teaching gun safety, From then on, Terry was hooked on Achievement Youth Award by NRA President John Sigler. Terry shows her commitment to youth shooting. She is currently a member shooters by volunteering as a teen leader of the Rapid City Rifle Club. Terry placed try in small-bore competition. first in .22 rifle at the 2006 Wyoming 4-H “My favorite gun is an Anschutz 1813,” at 4-H workshops and summer camps in Shooting Sports competition, and went on Terry said. “This is my competition small- her area. un store owners can make an enormous difference in a young person’s life. Terry credits her local gun store with helping her find her way to small-bore rifle competition. “I hold one gun store especially dear to my heart. There isn’t a practice I go to where I don’t stop and think, ‘Where would I be if it weren’t for Jack First Gun Shop in Rapid City?’” Terry said. “Four years ago I went with my dad to their store. He had seen an Anschutz 1813 there and I wanted to get into precision rifle. When I got there, I inquired about the gun and they sent out their expert on precision rifle shooting, Jared. He told me all about the gun and went beyond the call of duty, teaching me some of the secrets 20 APRIL 2008 G Gun Shops Lend A Helping Hand of the positions and competition. He even gave me the number of my coach. Like I said earlier, I don’t know where I would be without their help.” When it comes to helping young people get started in shooting, Terry advises dealers to be patient with the kids because they may need a little coaxing. “The best way I can think of gun dealers getting young people involved is donating to local clubs,” Terry said. “Dealers probably get that all the time, but more kids can be involved if they have equipment to use and rewards to inspire them. It also works both ways because dealers also can advertise through the club. I know my 4-H club would not be2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=21http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=21“Coaching is the most rewarding activity I participate in,” Terry said. And some of her enjoyment of coaching comes from introducing new shooters to the sport. “Newcastle’s grade school has an annual camp, and for the first time they had rifle shooting,” Terry said. “They asked me to come up and coach, and I got to coach a lot of kids who would not normally be on the range. I coach mostly rifle, but I also coach muzzleloading, archery, shotgun and pistol.” Even while maintaining a rigorous training and volunteer schedule, Terry maintains a 4.0 grade-point average and plays clarinet in her high-school band. Terry said she plans to use her scholarship money for college, where she hopes to major in wildlife biology at a university with an active shooting team. Shooting also has kept Terry close to her family. “My friends always ask me why I spend so much time with my parents, and I say it’s because they take me to cool shooting events,” Terry said. “Shooting is our family bonding time.” Being a female expert shot has gotten Terry some mixed reactions. “In my competitive shooting, it’s fun to walk in and know the boys see you as this sweet, innocent girl who shouldn’t be able to handle a gun,” Terry said. “After the competition, though, I almost have to close their mouths for them because I turn out to be a sweet, innocent girl who can handle a rifle very well. Sometimes a guy doesn’t think I would be a good coach, but after a little bit of training, he’s glad.” With Millett Precision Hunting Optics and Mounting System Millett windage adjustable scope mount systems are the most significant improvement to the traditional Weaver-Style mount in many years. All components are made of heat treated nickel steel for rock solid durability. When compared to others, 3 - 12 X 44 AO Millett scopes & scope mounts can’t be beat! Turn-In Mounts Millett New Generation Side Focus Scope Series Angle-Loc Mounts 4 - 16 X 56 Side Focus Available in three reticles Teaching Responsibility ack First Gun Shop no longer sells firearms, choosing instead to focus on selling gun parts, but CEO Nancy First is still an avid supporter of youth shooting programs. “The only charity we donate money to is youth shooting programs,” First said. “Shooting is a very wholesome sport. It teaches responsibility.” First said she remembers Juliann Terry, and was pleased to have Terry attend handgun shoots sponsored by the Second Amendment Sisters, an organization First is very active in. “My main interest in life is women and self-defense,” First said. She has introduced about 1,500 women to handguns since 1999 by organizing 34 Second www.shootingindustry.com J 1 (800) 645-5388 16131 Gothard Street • Huntington Beach, CA 92647 (714) 842-5575 • FAX (714) 843-5707 • www.millettsights.com Circle No. 228 on Inquiry Card Amendment Sisters introductory handgun shoots for women. Another one of her goals is to help “We need honest Americans to own guns.” young people understand the Second Amendment. “Getting women and children involved is the way we are going to sway the pub- lic,” First said. “We need honest Americans to own guns.” Being part of your community is essential to creating a thriving business, and supporting youth programs helps ensure the future of the shooting sports. Parents will shop in stores that support their child’s youth shooting club, and your donation of ammo, time or even T-shirts will have a big pay-off. Support youth shooting — it’s a good business tactic and you will make a big impact on young shooters’ lives. 9 APRIL 2008 212008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=22http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=22Commander Gilmore Crafty Crime King Creams Self o, do ya think there’s a crook out there stupid enough to rob a Krispy Kreme doughnut shop — that’s located right behind a police station? Yeah? Well, it gets stupider, way stupider. Everybody in Roswell, Ga., kinda snickers and smiles about the irony of having a Krispy Kreme doughnut dispensary less than a stone’s throw from the back door of the city police station. Surprisingly, it was a local mental midget who shoulda known better who waltzed into the Krispy Kreme last summer, and used the old “pointy fingers under the shirt to simulate a pistol” trick, while announcing a robbery. The clerk emptied the till and forked over the cash. Fists fulla bucks, our hero in crime fled out the front door and almost drowned in a sea of uniforms and rumbling copcruisers. Ya see, it was 3 p.m., which translates into “daywatch-to-p.m. shift change.” It also means the single moment in the 24-hour day when that expanse between the police station and said crime scene was guaranteed to be filled with the highest per-square-foot concentration of predatory patrol cops. Don’t ya just love the way this script reads? He, meaning our prisoner in waiting, shoulda just “assumed the position,” but we’ve already established his level of intelligence, haven’t we? No, this saga didn’t end in a hail of bullets. That wasn’t necessary. Our Crime King took off running and within about five seconds was observed doing three butt-over-baseball-cap unplanned somersaults down a S kudzu-filled steep embankment. Officers never even got a chance to tell him to freeze. He was frozen at the bottom of the slope with a nasty leg fracture, moaning for help. There were, of course, lots of offers to fulfill his request. Illustration by Nick Petrosino Yeah, our “professional educators” have done it again. This time, the warmand-fuzzy administrator types at Payne Junior High in Chandler, Ariz., have suspended a 13-year-old boy who drew a doodle of a vaguely gun-like object in pencil on a scrap of paper. The drawing did not include any bullets, blood, muzzle blast, injuries or threats, nor did it target any human, animal or innocent fungus, but school district spokesman Terry Locke said it was “absolutely considered a threat,” and “threatening words or pictures are punishable.” The boy’s father went to the school to discuss the matter with school staff, and said they referred him to the 1999 massacre at Columbine High School and seemed to be drawing a connection to it. He was offended, but then, he’s not a “professional educator.” He’s just a guy with some common sense. The jail staff in Kalispell, Mont., is sorta used to having inmates pick fights with each other, and less frequently, the really stupid or suicidal ones might take a swing at an of22 APRIL 2008 Deadly Doodles ficer. Recently, though, they had their first experience with one of their “guests” picking a fight with an inanimate object. Jail personnel observed the male inmate engaged in a spirited argument with the stout metal door of his cell. Possibly because the door refused to respond, the argument got nasty and insults flew. We don’t know what they were, possibly something like, “You’re flat and ugly.” Anyway, suddenly things flew totally out of control and the inmate assaulted the door, beating it like a redheaded stepchild. The door never once hit back, but deputies said it clearly won the battle. Good thing it was all caught on tape, because a public defender would never believe his client beat himself up in jail. Besides, now deputies can watch it in reruns over the long winter. They don’t know this kinda thing happens all the time in L.A. Look at the udders on that coyote, will ya? You’re right — coyotes don’t have udders. They’re generally not huge, black and white, with bells on their collars, weigh 1,400 pounds pregnant, and answer to the Floored By Door Coyote Confused name “Hannah” when called in from the pasture. But a 42-year-old carnivore with a smok2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=23http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=23Circle No. 212 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=24http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=24Chris Dolnack (left), NSSF senior vice president, presents a commemorative print to Tom von Rosen, FMG president, in recognition of exhibiting at the SHOT Show for 30 years. FMG publishes Shooting Industry, American Handgunner, GUNS Magazine and American COP. Thorsten Kortemeier, Minox managing director, holds the new MD 50 W Spotting Scope. 24 APRIL 2008 Peter Pi, Cor-Bon president, presents the company’s new Thunder Ranch ammo. Steve Sanetti, Ruger president, shows off the new Ruger LCP. www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=25http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=25Story & photos: Russ Thurman Mega Trade Show Busts Records, Boosts Business! S HOT Show 2008 in Las Vegas was an overwhelming success, setting new records, boosting business and announcing that the industry is robust. It was a fitting tribute to the show, which celebrated its 30th anniversary in grand style. “What better way to celebrate the SHOT Show’s 30th anniversary than with a turnout that not only broke, but shattered, all previous records for attendance and exhibit space,” said Doug Painter, NSSF president. The 30th anniversary show, Feb. 2-5, at the Las Vegas Convention Center, covered 715,000 square feet of exhibit space. This included two “sprung structures” across the street from the convention center, dubbed the “Gold Hall.” The amount of exhibit space was nearly 60,000 square feet more than last year’s record-setting Orlando, Fla., event. For 2008, there were 1,950 exhibiting companies, up from last year’s 1,870. NSSF reports that the total registered attendance of 58,769 dwarfs last year’s record-setting attendance of 42,216. There were 30,686 buyers at the show, along with 1,725 members of the media, 25,854 exhibiting personnel and 504 guests. Exhibitors were impressed with the attendance and buying enthusiasm. “The first day was probably the best day Legacy has ever had at the SHOT Show,” said Gene Lumsden, Legacy International president and CEO. “We’re very happy with the reaction to our products. We’re on track to have another very strong year.” “This is a fantastic year for us. The SHOT Show is our show of the year. This is our 30th SHOT Show and we are very proud to be here. Hunting, in general, has been taking more and more importance in the company’s business, and the reaction to our products has been fantastic,” said Brian Lisankie, Aimpoint vice president www.shootingindustry.com of marketing and sales. “Traffic was the strongest we’ve ever seen. Customers were very receptive to our new and standard products. All in all, a very positive show,” said Jason Hornady, Hornady vice president. “Our best show ever. Saturday was the busiest day. The owner actually cancelled his appointments to work the booth. An amazing show. We wrote a record amount of business,” said Scott Pasquale, Amchar Wholesale director of sales. Dealers were equally enthusiastic about the show. “The biggest benefit of the show has been the many contacts I’ve made. Plus, entire lines of products are on display, so we get to touch the products, not just look at them online or in a catalog,” said Chris Dunn, owner of Chevlon Canyon Guns Co., Queen Creek, Ariz. “What I especially like about the show are the contacts I make. Where else can you meet all of the CEOs and other executives? I also can’t say enough about the New Product Center. It offered some tip-offs to some new products that have real potential for my business,” said Bill Powell, owner of World of Sports, Florence, S.C. “There’s no question that the greatest benefit is finding new companies and new products that will sell. I come here to find innovation,” said Doc Blanchard, owner of Doc’s Gun Barn in Pocatello, Idaho. “When we opened the doors of the first SHOT Show, we didn’t know who was going to show up,” Painter said. “But these companies were on hand to form the building blocks of what has become the modern SHOT Show, and year in and year out, we could count on these 80 committed companies to be there to greet the ever-growing, record-setting crowds of attendees.” One of the 80 companies is FMG Publications, publisher of Shooting Industry, American Handgunner, GUNS Magazine and American COP. “We’re proud to have been a part of this since the beginning,” said Tom von Rosen, FMG Publications president. “Contributing to this show’s growth, witnessing the industry’s expansion over the last 30 years At part of the 30th anniversary, NSSF honored 80 companies that have exhibited at every SHOT Show since 1979. Two hundred ninety exhibitors participated in the first show Bob Morris2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=26http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=26and being able to share it with so many outstanding people has been our honor.” Ellett Brothers, which marks its 75th year in 2008, held a birthday party at the SHOT Show, with nearly 2,500 in attendance, many of them dealers. The down-home hospitality in a ranch setting included plenty of food, drinks, country-dance lessons, a boot-shine stand and a full-sized horse display and murals. “We wanted a small, old-fashioned country image, which is what we are. We come from a very small town — we’re not the big city type. We wanted to project what we really are: a friendly atmosphere in a country setting,” said Hewitt Grant, Ellett Brothers president and CEO. John Bianchi was at the SHOT Show to help Bianchi International celebrate its 50th anniversary. The “father of the modern holster” spent hours signing collectors’ reprints of the wellknown “Bianchi Histographs” — the landmark ads of 40 years ago that helped propel the company to a worldwide status. “The methods and materials that go into making holsters are the biggest changes I see today,” Bianchi said. “It’s come a long way.” Bianchi made his first holsters by hand in the garage of his southern California home. Remington enjoyed an “outstanding show,” according to Sean Dwyer, a Remington senior vice president. “We always have a good show, but there seemed to be increased interest and excitement in what Remington is doing and its direction. Our trade partners know our new owners are positioning Remington for growth. That means more new and innovative products, which means more sales and greater profitability for our customers,” Dwyer said. At the Leupold booth, dealers swarmed around the expanded VX-L riflescope line and Green River Mojave Binoculars, but were equally attracted to Leupold’s introduction into the lighting market with the new MX Modular Flashlight series. Ruger’s biggest attention-getter at the company’s booth was one of the smallest firearms at the show. The company surprised a lot of distributors and dealers with the debut of the Ruger LCP (Lightweight Compact Pistol). “It is absolutely the hit of the show,” said Steve Sanetti, Ruger president. “It has a lot of advanced features, which is typical of Ruger. We listened to the market and the market said you really ought to get into self-protection. All of our dealers and distributors have been saying Ruger needs to be in that market. So, here it is. The LCP is the real buzz here.” At the Minox booth, Thorsten Kortemeier, Minox managing director, said the German optics company is being recognized for its cutting-edge technology and high-quality binoculars and spotting scopes. “We offer excellent products that have good value for the dealer and the consumer,” Kortemeier said. Minox has gained a following in the United States, under Kortemeier’s leadership, through selective product introductions, like the Minox HG (High Grade) series of binoculars and the MD 40 W Spotting Scope. “Mostly, we want dealers to know they can make 30- to 40-percent profit selling Minox optics. We only offer products that meet very high standards and have a good value and price relationship,” Kortemeier said. At the Taurus booth, Bob Morrison, president and CEO, took every opportunity to show buyers a well-ventilated Birchwood Casey Shoot-N-C target, evidence of the capabilities of The Judge. Chambered to handle .410 shotshells and .45 Colt, the revolver has become a best-seller. “You wouldn’t have thought it would catch on, would you?” www.shootingindustry.com Working The Show Top: Dealers crowd the Sierra Bullets booth. Bottom: At the Smith & Wesson booth, David McDaniel (center), national account manager, fields questions about the M&P15 line. 26 APRIL 20082008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=27http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=27Morrison said. “The key was the ShootN-C target. You instantly see what the gun is capable of doing. While we thought it would sell well, I didn’t think it would be this good. It’s the hottest-selling handgun we’ve ever had.” Savage continues to enjoy growing sales of rifles featuring its award-winning AccuTrigger. New for 2008 are the Model 25 Lightweight Varminter, Model 25 Classic and the Rimfire Camo Package. In celebration of its 50th year, Savage has produced 1,000 special-edition Model 110 rifles, which have numerous high-grade features. Marlin drew large crowds with its introduction of the new XL7 Bolt Action. “Traffic has been strong. We had concerns about the Super Bowl in the middle of the show, but it just spread traffic into the last two days,” said Mike Jensen, Marlin vice president of sales and marketing. Smith & Wesson’s display of the new Night Guard Series revolvers during the show delivered a continuous stream of dealers, along with the additions to the M&P line and the i-Bolt rifle. “The SHOT Show is always an exciting time for our company because it serves as a launching platform for a variety of innovative Smith & Wesson and Thompson/ Center products,” said Michael Golden, president and CEO. “This year, our list of new products included a compact version of our highly popular M&P45 polymer pistol. We also launched 10 new variations of our award-winning Thompson/Center ICON bolt-action rifle.” Buck Knives unveiled a new booth at the show, one reflecting a warm, welcoming, family atmosphere. That’s important to CJ Buck, CEO and president, who represents the fourth generation to run the company. “We’re getting back to our core,” CJ said. “We’ve decided that what Buck is has more to do with providing reliable tools to people to allow them to thrive in the outdoors and everyday experiences. That is our focus. You’re going to see more innovative leadership from us in hunting.” What you won’t see from Buck is more tactical knives. “Tactical is becoming less and less of a category for us. It’s not who we are as a company,” CJ said. “Our customers see Buck in a certain way. We are always looking at ways to better reach the market and to help us better understand what product gaps we have and what message we need to be delivering.” One of the knives CJ proudly promotes is the Gen 5, designed by his son, Josh, as an intern project two years ago. “We used it as a special collectible and it was so well received it is now in the line. We have two versions, a high-end and a www.shootingindustry.com From top: At the Remington booth, John Trull (center), rifles project manager, discusses new offerings. At the Springfield booth, an XD gets a thorough exam. At the FNH-USA booth, a dealer shoulders a SAW. During a fashion show, Browning debuts its Transitions clothing line. APRIL 2008 272008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=28http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=28Firearms Business Insurance Circle No. 218 on Inquiry Card Circle No. 223 on Inquiry Card Glock / Kel-Tec Dealers Fax FFL for catalog Fingertip Extensions also fits many other small pistols in .22, .25, .32, and .380 calibers. 28 APRIL 2008 Kel-Tec / Bersa cherer upplies Inc 205 Four Mile Creek Rd. Taxewell Tn, 37879 M-1 Garand One Shot FAX 423-733-2073 Adapter Circle No. 231 on Inquiry Card S Slug Plug #5 for The New Glock® Model 21SF more moderately priced version,” CJ said. Browning’s new X-Bolt hunting rifle attracted a lot of attention at the Browning booth, along with the Citori 625 overand-under. In addition, Browning held an elaborate fashion show to highlight its new Transitions clothing line. “What motivated this is for many years, we have produced state-of-the-art, technical outerwear and gotten very little attention,” said Scott Grange, Browning’s public relations and shooting promotions manager. “We decided it was time to let the outdoor writing community know what we actually do have. This new Transitions series we’re offering for 2008 is a spectacular way to introduce folks to technical outerwear. I think we’ve hit a home run today.” At the ATK booth complex, Federal showcased its new Vital-Shok Trophy Bonded Tip big-game bullet, Fusion debuted its 20-gauge sabot slug for deer hunting and RCBS highlighted the R.A.S.S. Shooting Bench. ATK also honored its 2007 Dealer of the Year. For the second year in a row, and the third time in four years, Mike Goschinski, owner of Fin Feather Fur Outfitters, Ashland, Ohio, was presented the Dealer of the Year Award. Carson Optical is enjoying a surge in sales, driven by independent scientific testing that shows the company’s HD (High Definition) binoculars offer superior light transmission. “The testing has done more than we hoped. It not only has encouraged dealers to contact us when they’ve seen the ads, it has encouraged consumers to call directly. If we didn’t have a dealer in that area, we soon had one, because they had an instant customer. The Carson brand has really turned the corner in how much it’s recognized now,” said Tim Faust, Carson sales manager. A million dollars in cash, behind a well-sealed display case, drew dealers to the Lansky Sharpeners booth. “It’s a way of letting dealers know they can make a lot of money selling our sharpeners,” said Bob Kufahl, Lansky sales and marketing director. “We tell dealers, one, you get the Lansky name, which means you get a product that is not only recognized, but accepted by consumers. Two, you get a good quality product and we do a lot of pull-through advertising. It’s profitable. With an accessory like sharpeners, you can make decent margins.” Next year’s SHOT Show will be held at the Orange County Convention Center in Orlando, Fla., Jan. 15-18. For hotel reservations and other information on the show, visit www.shotshow.org. 9 www.shootingindustry.com SHOT Show 20092008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=29http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=29Circle No. 203 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=30http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=30O D U C I N R T G I N Searching for Increased Sales and New Customers? Wishes Granted. New Gun GenieTM is the best way for buyers to Search one of the world’s largest firearm inventories, Find the gun they want, and Buy it directly from your business, 24/7. Put Gun Genie to work for your business, today! Circle No. 208 on Inquiry Card Call us at 1-800-367-4867 or visit GalleryOfGuns.com ©2008 Davidson’s, Inc. All rights reserved.2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=31http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=31John Morrison DEALERS’ What Was Hot At SHOT? Dealers Select Products That Sizzle! PICKS Lee Hinkleman (left), of Otis, shows Mike Etienne, buyer for Turner’s Outdoorsman, the new HardCore Hunter cleaning kits. A t SHOT Show 2008, Shooting Industry’s staff sought out super deals on behalf of dealers, ambushing and interviewing your fellow retailers to get their take on what is hot — and what would sell in their shops. Some of these Dealers’ Picks are genuine 2008 new products; others are triedand-true moneymakers. And, as you know, dealers like to talk about what will pour black ink all over their business ledgers. So, here are these dealers’ “stars” of the SHOT Show. Ettiene rates Otis’ customer satisfaction as “excellent.” “They’ve trained our sales staff, they provide great displays for POPs and end caps, very instructional DVDs, and their national advertising campaign really helps,” Ettiene said. www.otisgun.com Mossberg’s booth was mobbed and Mark Daniels, president of Mega Sports Shooting Equipment & Range in Plainfield, Ill., had to step around the crowd in front of a display of hot-pink stocked .22 Plinkster rifles. Smiling, Daniels said, “I’ve carried Mossberg for 23 years and their awesome growth and expansion has been vital to my business. I truly appreciate that they listen to dealers and customers, hear what they want and respond with new products like the 464 Lever-Action rifle and their fine over-under shotguns. Mossberg’s rapid evolution from input to market is phenomenal, and the quality of the guns is rock-solid.” Daniels said Mossberg’s customer satisfaction is virtually assured. “My customers love the value for the money. Buyer referrals to their friends and family members drive a lot of my sales. And besides the guns, Mossberg accessories are great add-ons, too,” Daniels said. He named Pro-Factor choke tubes as most-wanted items. www.mossberg.com “Can I do a double Dealers’ Pick?” Daniels asked, and led SI to BlackHawk’s O.F. Mossberg & Sons Not many people know that Otis Technology, now a gun-cleaning giant, began with a teenage girl falling into a muddy bog on a deer hunt, fouling her borrowed rifle. She made her own cleaning kit from scratch and a genuine American success story was born. Mike Ettiene, the buyer for Turner’s Outdoorsman’s 13 Southern California stores, knows the story well. SI found him at the Otis booth, checking out the new HardCore Hunter — all-caliber, pocketsized softpack cleaning kits in Mossy Oak and Realtree Camouflage — and Otis’ just-released LifeLiner nano-ceramic fusion gun-bore liner. “The greatest thing about Otis is that they’re never content with a good thing,” Ettiene said. “They’re always coming out with terrific new technology like LifeLiner, and constantly improving their kits. We’ve carried them for years and they’re top sellers. Otis kits are great add-on sales with guns or ammunition, and repeat, refill and resupply sales always follow.” Otis Technology BlackHawk Products Group Mark Daniels, of Mega Sports, selected Mossberg products as his Dealers’ Pick, naming the Pro-Factor Choke Tubes as a great product for add-on sales. What Are Your Dealers’ Picks? Let us know at www.shootingindustry.com. Click on the Dealers’ Picks link on the home page. www.shootingindustry.com APRIL 2008 312008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=32http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=32BlackHawk’s new Outdoor & Hunting line is growing rapidly and selling fast. Buck Knives offers classic designs like the Gen-5 folder (top), and the stout new Bravo 850 chisel-edged folder. “Gift buyers really go for Buck,” said Ernie Shipman of Renaissance Firearms. booth, where he pointed out the company’s Outdoor & Hunting line. It includes packs, slings, field holsters and accessory pouches designed for sport hunting rather than tactical needs. “I’ve been a BlackHawk Authorized Dealer for years and it was a pleasant surprise to find out how many of my customers want BlackHawk’s durability and quality in their hunting gear,” Daniels said. “They’re selling really well, and the line is growing. Dealers shouldn’t overlook it.” www.blackhawk.com “I was selling Buck Knives out of my sign shop even before I went into the gun business,” said Ernie Shipman, owner of Renaissance Firearms in Gonic, N.H. “Buck’s brand-name recognition and reputation make them an easy sale.” Shipman pursues knife sales ag- Buck Knives gressively. “I plan holiday sales well in advance, and advertise them widely. For Father’s Day and Christmas, particularly, gift buyers really go for Buck because they know it’s the brand their fathers and grandfathers bought,” Shipman said. Buck’s popularity, Shipman said, stems from “classic designs like the Folding Hunter, which never go out of style, and a steady stream of new models all the time.” THE NEW SIG SAUER UE UER ® ™ Not all models and variations are currently available, see our website for a complete listing.2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=33http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=33Shipman also noted, “The initial buy-in is very reasonable, and then twice a year, there are great offers, discounts and free shipping. That’s when I really stock up for those big sales.” Shipman named the Model 110 Folding Hunter and the fixed-blade Alpha Hunter as fast movers. www.buckknives.com High-tech outdoor clothing is a booming field and serious hunters willingly pay some very serious money for well-made garments with moisture-wicking, scentblocking, noise-suppressing features. Up in the high Rockies, add the need for warmth in extremely cold weather to that list, and Jon Edwards, CEO of Schnee’s and Powder Horn Outfitters in Bozeman, Mont., says Sitka Gear is a top choice. “I’m a bowhunter and enthusiastic Sitka Gear user myself and I recommend it to all my customers,” Edwards said. “Most of them are high-country hunters, but Sitka garments are extremely versatile for any activity requiring warmth, light weight and great flexibility. The quality of the materials and thoughtful design features make Sitka a standout and a great seller.” Sitka’s line goes from “skin to snow,” offering base layers, insulation and tough outerwear, with four-way stretch, integrated wind resistance and antimicrobial silver treatment. “My customers have been really pleased and the people at Sitka have been a pleasure to work with,” Edwards said. www.sitkagear.com In Louisiana, deep snow and freezing cold aren’t big concerns, but breathability, scent blocking and silence in the woods are paramount. Robin Simmons, CEO of Simmons’ Sporting Goods in Bastrop, La., said Robinson, with its Whitewater offerings, delivers all that and a nice margin for dealers. “We’re a full-line guns, ammo and equipment store, and high-tech clothes for our dedicated hunters, especially our bowhunters, are a big part of our business,” Simmons said. “Over the past several years, our customers’ demand for quieter materials and more effective scentblocking has coincided with RobinsonWhitewater’s technological development. Our customers love the clothes, and the company’s support is 100 percent. We’re happy with the price-point and margins.” Sitka Gear Robinson Outdoors Jon Edwards (left), CEO of Schnee’s and Powder Horn Outfitters in Bozeman, Mont., discusses new products with Sitka Gear owner Jonathon Hart. E V E RYTH I N G C H A N G E S One serial number, unlimited possibilities. The revolutionary new SIG SAUER® P250™ is a modular pistol that allows the shooter to change caliber and size at will. The P250 is built around a precision metal frame and fire control assembly. It can be customized quickly and easily to conform to individual hand size, shooting style, or caliber requirement. Choose and change from 9mm, .357SIG, .40S&W or .45ACP caliber. Available in subcompact, compact or full size models, each having three distinct grip sizes – small, medium, and large. Choose from two available trigger pull lengths and you have the most versatile pistol ever designed. Combined with truly outstanding accuracy, it’s clear – the P250 will change the way you think about pistols—forever. S I G S A U E R P 2 5 0 O P T I O N A L F E AT U R E S OPTIONAL SLIDE SIZES Full Size Compact Subcompact FIRE CONTROL ASSEMBLY OP TIONAL POLYMER GRIP MODULES It all starts with the modular frame and fire control assembly For more information visit our website Full Size Grip: 3 Optional Sizes Subcompact Grip: 2 Optional Sizes Compact Grip: 3 Optional Sizes Circle No. 233 on Inquiry Card w w w.sigsauer.com ®2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=34http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=34Simmons specifically recommended the Model 2230 Snow Jacket by Whitewater in Realtree Hardwoods camo, which reverses from a waterproof shell to quiet Sherpa fleece, paired with matching bib or pants. www.robinsonoutdoors.com “My customers want reliable, troublefree firearms for personal protection at reasonable prices,” said Larry Byers, owner of Sports Unlimited in Franklin, W.Va. “Cobra pistols have proven to be absolutely dependable, with no extraction or action problems at all. I know 99 percent of my buyers personally, and I sell Cobra’s guns to my friends with complete confidence.” Byers told SI that his customers also appreciate the fact that Cobra firearms are entirely designed and made in the U.S.A., in Salt Lake City, Utah. “It’s important to me, too,” he added. Byers named Cobra’s CA380 .380 Auto Freedom Series and the .45 ACP Patriot as best sellers, along with the C22M derringer chambered in .22 Magnum. “I don’t have to advertise these guns,” Byers said. “Referrals from satisfied customers and repeat buys have been very strong. In my opinion, Cobra pistols are the best bang for the buck.” www.cobrapistols.net On the eve of SHOT Show, Coast hosted a presentation of their innovative new LED Lenser series of high-performance, power-conserving handheld lights, and SI was there to check them out. A wide variety of models ran from the pocketsize 5-inch, 83-lumen Tactical Focus Beam to the 16-inch, 1,068-lumen model X7 “light-cannon.” All featured PTT (Power Transformation Technology) microprocessors producing impressive power and long burn times. An attention-getting demonstration of LED Lenser features in the darkened hall clearly impressed the dealers in attendance. “The variable beam with no dark spots, selectable power, extended run-time and anti-corrosion features will make them very attractive to my customers,” said Robert Joiner, owner of Joiner Optics of Chestertown, Md. “These lights look like a perfect match for their needs. I’m going to sell a lot of these.” www.coastcutlery.com The original AK-47 and its many variants are among the fastest-selling firearms in the U.S. and Arsenal Inc. is one of the companies filling the demand. According to Ray Sanchez, sales manager of Cobra Enterprises Of Utah Jensen Arms in Loveland, Colo., Arsenal is doing it right. “In my opinion, Arsenal is kicking out the best AKs on the market, especially their models with milled receivers,” Sanchez said. “We’ve sold several hundred of them and we still have a hard time keeping samples on the shelves between shipments. The demand is that strong. The best part is they’re so problem-free, and on the rare occasion there’s a problem, Arsenal takes care of it right away.” Sanchez was excited about Arsenal’s latest offerings, a pair of folding-stock models with hammer-forged, chromelined barrels designated SLR-107FR in 7.62x39mm, and SLR-106FR in 5.56mm, both equipped with side rail mounts. www.arsenalinc.com Choosing a Dealers’ Pick was easy for Bill Norris, owner of The Professional’s Choice in Atascadero, Calif. “Advantage Tactical Sights are selling themselves,” Norris said. “All I have to do is show them. I’ve been carrying these sights for about a year and repeat sales are growing rapidly.” The rear unit of all-steel Advantage Tactical Sights forms the two inward-sloping side angles of a pyramid, while the front sight forms the pyramid’s “cap.” Bright, light-gathering inserts in the buyer’s choice of five colors are quickly and easily aligned, providing speed for snap-shooting and precision for match accuracy. “Everybody likes them,” Norris reported. “Competitive shooters, cops — I’ve even had shooters who were using electronic sights change over to ATS. They like the price and I like the margin. Dealer support is terrific.” www.advantagetactical.com After years of quietly supplying highquality, illuminated-reticle riflescopes to units like Navy SEALs, Special Forces and Central Command, Nightforce Optics is now ramping up production2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=35http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=35They’ll be gone fast.” www.nightforceoptics.com Bob Perry, owner of the Shooting Sports Pro Shop in St. Augustine, Fla., is a dealer with a nose for hot high-tech products. Perry said he found two great Dealers’ Picks out in “Tent City” — what NSSF elegantly called the Gold Hall. SteriPEN is a battery-operated compact water purifier, which uses ultraviolet (UV) light to neutralize all forms of organic contaminants in water. While UV purification systems have been around for years, until now their excessive bulk, weight, fragility and expense have prohibited convenient field use. According to Perry, SteriPEN has solved those problems handily. “I’m going to clear a couple of feet of display space for this,” he said. “I have lots of customers who will scoop them up. The size, price and performance are right.” www.steripen.com SteriPEN by Hydro-Photon Mike Pappas, manager of Get Some Guns & Ammo, advises dealers to carry Nightforce Optics and be prepared for sales. SPOT Inc. Perry then dragged SI to the furthest row of the rearmost section of the Gold Hall, where he endorsed SPOT Messenger. “SPOT Messenger is an exceptional item and it’s going to be a hot seller straight across the board to hunters, backpackers, campers, travelers and my military and tactical customers,” Perry said. “Every once in a while an item fuses technology with a real need, and this is one of the best I’ve seen. I think it has a great future.” About the size of a fat cell phone, SPOT Messenger combines a GPS device with a global satellite communications system. From almost anywhere in the world, users can track and identify their location precisely, and with a touch of a button, send preprogrammed messages, requests for non-emergency assistance and urgent signals that pinpoint the user’s location. “Lots of these will be purchased as gifts,” Perry said. “Just sending a signal that says where you are and that you’re all right provides invaluable peace of mind.” www.findmespot.com SteriPEN’s Kassie Stevens was busy during SHOT demonstrating the water purifier. Bob Perry, owner of Shooting Sports Pro Shop, said, “I have lots of customers who will scoop them up.” Arsenal Inc. builds AKs true to the original Kalashnikov designs, but better, according to Ray Sanchez, sales manager of Jensen Arms. Lynn Bonds used to sell guns, but years ago her love of knives — and the healthy margins they offer — prompted her to open Bonds’ House of Cutlery in Las Vegas, now one of the largest knife sellers in the western U.S. We found her checking out the new models for 2008 at the Benchmade Knife booth. “Benchmade offers about a thousand SKUs, and I stock at least one of every single one of them,” she laughed. “Benchmade has been my number-one best-sellwww.shootingindustry.com Benchmade Knife Co. Inventor of Advantage Tactical Sights, Richard Nasef (left), has a happy customer in dealer Richard Norris, owner of The Professional’s Choice. APRIL 2008 352008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=36http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=36Ty Garner (left) and Bob Bennett of SPOT Satellite Personal Tracker found dealers eager to stock the GPS/satellite transmitter. Uli Wiegand, director of I.O. Inc., shows off the STG-2000-C, which Luke Patterson, manager of GTO Guns & Sporting Goods, rates as “a superior product at a bargain price.” ing line for years and their popularity with my customers keeps right on growing.” Bonds told SI that her shop’s fastest movers in Benchmade’s line included the Griptilian series and, “really, any of their folders with the Axis locking system. People like its smoothness and strength. Benchmade groups their products very intelligently, they stand behind their work and customer satisfaction is excellent.” www.benchmade.com Modern airguns offer surprising velocities, knockdown power and accuracy, and Darry Hartsock, buyer for Canfield’s Sporting Goods in Omaha, Neb., says AirForce Airguns leads the league in these categories. “I recently sold an AirForce Talon SS to a very demanding customer,” Hartsock reported. “He was dubious about my claim of half-inch groups at 50 yards. He called back later and told me I was wrong; that his groups AirForce Airguns were running one quarter of an inch!” Hartsock said interest in and sales of airguns have exploded over the past few years, and “part of that is simply because AirForce Airguns display so well. They are standouts against other products. People are often amazed at AirForce’s claims of performance, but then those claims are met or exceeded.” Hartsock urged interested dealers to be sure to load up on accessories like scopes, HELP FIGHT BREAST CANCER WITH PEPPER SPRAY. Security Equipment Corporation will donate to the National Breast Cancer Foundation for each HC-NBCF-01 purchase. ADD PINK, ADD SALES! • HC-NBCF-01 Features SABRE RED in a Pink Key Chain with Breast Cancer Awareness Packaging • Quick Release Key Ring for Greater Accessibility • Legal for Sale in all 50 States • Contains 25 Shots – Defense Against Multiple Attackers • SABRE Quick Release Key Chains Also Available in Yellow, Black, Blue & Red • New Pink and Green Camo Key Chains Now Available • ISO 9001:2000 Certified • HPLC Guarantee Call 800-325-9568 for a SABRE Distributor Near You www.sabrered.com • info@sabre-sabrered.com 330 Sun Valley Circle • Fenton, MO 63026 Join the Fight Against Cancer & Crime with SABRE RED! 36 SEC_Ad_v02.indd APRIL 2008 1 Circle No. 232 on Inquiry Card 2/18/08 9:22:57 AM www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=37http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=37Lynn Bonds, owner of Bonds’ House of Cutlery, says Benchmade has been her bestselling line for years. Yvette Hicks (left) and AirForce Airguns CEO John McCaslin show off best-sellers from their line of adult airguns. Darry Hartsock, buyer for Canfield’s Sporting Goods, recommends displaying the airguns “fully loaded” with accessories. spare tanks, the tri-rail mount and others, and display AirForce Airguns “fully loaded.” “The accessories move fast and on lots of initial sales, the buyer wants the gun exactly as it’s displayed — with everything,” Hartsock said. www.airforceairguns.com In the mid-1980s, the former East Germany’s Wieger STG 940 series rifle, developed in secrecy, was known to the West as “the phantom AK.” When the Berlin Wall came down, the new German Federal Republic cancelled the Wieger project. Recently, I.O. Inc. (InterOrdnance) brought the respected design back as the STG-2000-C in 7.62x39mm and the STG2003-C in 5.56mm. Polymer stocks, both fixed and folding, scope-mount rails and impressive finishing combine with a surprisingly low price-point and big margin. “I just want to know how many I can get,” said Luke Patterson, manager of GTO Guns & Sporting Goods in Ocala, Fla. “I ran across them at a distributor’s show a while back and right away I could see their quality and sales potential. They’ve hit a home run with these guns. They’re solid, rattle-free and they have great triggers. They’re way ahead of other AK types and the price-point and margin are the best I’ve seen.” Patterson told SI that his first shipment sold out “almost instantly” and customer response has been fantastic. “I just wish I had an exclusive on them in my area,” he said. “I think it’s a superior product at a bargain price.” www.ioinc.us These are the picks from these dealers. What are yours? We’d like to hear from you about the 2008 products you think will keep your cash registers ringing. Sign onto www.shootingindustry.com and click on “Dealers’ Picks” to log your choice. 9 I.O. Inc. What Are Your Picks? DEALERS’ PICKS Advantage Tactical Sights . . . . . . AirForce Airguns . . . . . . . . . . . . Arsenal Inc. . . . . . . . . . . . . . . . Benchmade Knife Co. . . . . . . . . . BlackHawk Products Group . . . . . Buck Knives. . . . . . . . . . . . . . . . Coast Products. . . . . . . . . . . . . . Cobra Enterprises Of Utah . . . . . . I.O. Inc. . . . . . . . . . . . . . . . . . . Nightforce Optics . . . . . . . . . . . . O.F. Mossberg & Sons . . . . . . . . Otis Technology . . . . . . . . . . . . . Robinson Outdoors. . . . . . . . . . . Sitka Gear. . . . . . . . . . . . . . . . . SPOT Inc. . . . . . . . . . . . . . . . . . SteriPEN (Hydro-Photon). . . . . . . 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 What Are Your Dealers’ Picks? Click on the Dealers’ Picks link on the home page. Circle No. 221 on Inquiry Card www.shootingindustry.com APRIL 2008 372008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=38http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=38Circle No. 202 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=39http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=39New Products Gallery N o one has come up with a way of calculating the number of 2008 new products introduced at the SHOT Show — and other venues around the country. While we can only provide a glimpse of the new offerings in our gallery, these carefully selected products caught the attention of distributors and buyers at the SHOT Show. On page 31, we present “Dealers’ Picks” — those products selected as moneymakers by retailers who attended the SHOT Show. What do you consider to be the best new products for 2008? If you attended the SHOT Show, we’d like to hear from you. If you didn’t get to the big dance, we’d like to hear from you, also. Sign onto www.shootingindustry.com, click on the “Dealers’ Picks” link on the home page, and let us know what you think are the best products for 2008. 2008 Leupold & Stevens Illuminated VX-L Series Leupold expands its family of VX-L riflescopes with the Illuminated VX-L series. Available in 3.5-10x50mm, 4.5-14x50mm, 3.5-10x56mm and 4.5-14x56mm Long Range, the scopes feature Leupold’s illumination system with 11 brightness settings and the Light Optimization Profile. Hunters can choose between German #4 Dot and Boone and Crockett illuminated reticle options. Leupold & Stevens (503) 646-9171 www.leupold.com Sturm, Ruger & Co. LCP .380 The Ruger LCP (Light Compact Pistol) .380 autoloader is the latest addition to the Ruger Hard-R line. The 9.4-oz. pistol has a capacity of 6+1 rounds and features a glass-filled nylon frame topped by a hardened blue slide. The Ruger LCP features a 2.75" barrel and an overall length of 5.16". The LCP comes with a soft case, external locking device and one magazine. Circle # 282 Hornady Manufacturing Co. Ruger Compact Magnum Cartridges Hornady’s .300 and .338 Ruger Compact Magnum (RCM) cartridges, developed in conjunction with Ruger for their M77 Hawkeye, are engineered to offer .300 and .338 Win. Magnum performance in a compact package. The RCMs offer less felt recoil and longer barrel life at all temperatures. The .300 RCM is available in 150-, 165- and 180-grain SST, while the .338 RCM is available in 200- and 225-grain SST. Hornady Manufacturing Co. (308) 382-1390 www.hornady.com Sturm, Ruger & Co. (203) 259-7843 www.ruger.com Circle # 279 Circle # 296 Let us know. Sign onto www.shootingindustry.com and click on the “Dealers’ Picks” link on the home page. www.shootingindustry.com APRIL 2008 39 What do you think are the best products for 2008?2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=40http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=40All scopes and rings are not included. Cal: .338 Federal RFLR-338L Weighs Just 7.9 lbs! Cal: 6.5 Creedmoor RFLR-65 Also Available in .308 Win. & .260 Rem. Cal: .308 Win. RFLR-308L Also Available in .260 Rem. Weighs Just 7.9 lbs! Cal: .204 Ruger RFA3-204 Also Available in .223 Rem. Cal: 5.56 x 45mm RFLP-WCP Bridges the Gap Between Sporting and Tactical! Weighs Just 6.3 lbs! Made in the USA! Please send your FFL for our new catalog. ONLINE ORDERING AVAILABLE! DPMS Firearms, LLC • 3312 12th Street SE, Dept. SIND • St. Cloud, MN 56304 • 1-320-258-4448, Ext. 7463 • 1-320-258-4449 (Fax) • dpms@dpmsinc.com Circle No. 210 on Inquiry Card WWW.DPMSINC.COM2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=41http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=41Burris Co. SpeedBead Red Dot The SpeedBead red dot reflex sight system provides wing shooters the advantages of optics without the height, weight or loss of balance normally associated with adding optics to shotguns. The small, lightweight sight is mounted to the shotgun by sandwiching a mounting plate between the buttstock and the receiver. The initial offering of the sight fits most Beretta, Benelli, Franchi, Stoeger and Remington semiautomatic and pump-action shotguns, with additional models to come. ONE. M1 Burris Co. Only from Walther The unmatched flexibility of the new Walther .22 Sport Pistol combines 21st Century design with legendary Walther quality STRATEGIC and innovation. There’s an SP22 for every level shooter. waltheramerica.com Circle No. 242 on Inquiry Card (970) 356-1670 www.burrisoptics.com ALLIANCE Circle # 265 European American Armory Zastava EZ EAA’s new Zastava EZ series pistol features ambidextrous controls (decocker/slide release and magazine release), three-dot sight system, double/single action trigger, lightweight aerospace aluminum frame and solid-steel machined slide. Chambered in 9mm, .40 S&W and .45 ACP, the pistol has a machined integral accessory rail, firing pin block safety, spurred hammer, full-length claw extractor and loaded chamber indicator. European American Armory (321) 639-4842 www.eaacorp.com Circle # 273 www.shootingindustry.com Circle No. 209 on Inquiry Card APRIL 2008 412008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=42http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=42With a revolver you have choices… Charter Arms revolvers give you choices in your ammunition selection. You can pretty much cover any threatening situation all in one cylinder load. Since most threats take place at a range of 10' or less - whichever response you choose, it needs to be quick AND effective! Choose a Charter revolver for personal protection—they’re rugged, reliable and always at the ready. For more information on Charter firearms or to locate the dealer nearest you, visit www.charterfirearms.com. LaserMax Uni-Max Rail Mount Laser Sight The Uni-Max Rail Mount Laser Sight features an integral rail and is compatible with Picatinny and Weaver-style rails. Constructed from FRN (Fiberglass Reinforced Nylon), the Uni-Max can be set for continuous wave (constant on) or high-visibility modulated (pulsing) beam (50-percent duty cycle). The low-profile housing places the laser close to the barrel for maximum accuracy. The sight is available in two versions: Uni-Max Red and Uni-Max Green. Both offer adjustable windage and elevation. www.charterfirearms.com Circle No. 206 on Inquiry Card The Mag Pug 357 MAG MKS/Charter: Shooting Industry_Quarter Page_ March 08 LaserMax 1-800-527-3703 www.lasermax.com Circle # 280 Para USA Super Hawg The Para Super Hawgs, available in 1911 single-stack and Para High Capacity frames, feature 6" integral ramp matchgrade barrels, Para’s exclusive Fiber Optic front sights and adjustable rear sights. Both models have a stainless steel, satin finish and the frontstraps are checkered 30 lines-per-inch. The single-stack model comes with two PXT eight-round magazines and double-diamond checkered Cocobolo stocks. The High Capacity model comes with two 14-round magazines (10-round available where restricted) and slim black polymer stocks. Circle No. 226 on Inquiry Card We’re Calling You Out! Gun Valley Showdown. Page 55 42 APRIL 2008 Para USA (954) 202-4440 www.para-usa.com Circle # 288 www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=43http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=43Cobra Enterprises of Utah Custom Color Choices Cobra Enterprises of Utah now offers custom color choices on the Standard and Big Bore Derringer Series and the entire Freedom Series (CA380, CA32, FS380, FS32). The color choices are Cobalt Blue, Ruby Red, Black Chrome and Pearl White. The pistols are electroplated with copper and nickel and then a top tinted urethane coat is applied. Grips are available in black or white. M3 M1 M4 M2 The Choice is Yours. Cobra Enterprises of Utah (801) 908-8300 www.cobrapistols.com There’s an SP22 model for everyone. Four or six inch barrel, match-grade barrel, accessory rails, adjustable trigger or match grip – the modular system makes tailoring your chosen SP22 simple. waltheramerica.com Circle No. 242 on Inquiry Card STRATEGIC Circle # 270 ALLIANCE Federal Premium Ammunition Trophy Bonded The Vital-Shok Trophy Bonded Tip biggame bullet is built on the Trophy Bonded Bear Claw platform. A neon, translucent poly-carbonate tip and boat-tail design are combined with a solid copper shank. It is available in 15 calibers. Federal Premium Ammunition 1-800-322-2342 www.federalpremium.com Circle # 274 www.shootingindustry.com Circle No. 220 on Inquiry Card APRIL 2008 432008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=44http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=44Circle No. 328 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=45http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=45Fiocchi Ammunition .308 Offerings Fiocchi has engineered two new .308 Win. cartridges utilizing the Hornady SST bullet: 308HSA loaded with the 150-grain SST bullet and 308HSC loaded with the 180-grain SST bullet. The 308HSA leaves the muzzle at 2,820 fps delivering 2,650 ft./lbs. of energy, and the 308HSC leaves the muzzle at 2,620 fps, delivering 2,745 ft./lbs. The SST bullet has a polymer tip, secant ogive, boat-tail spire point profile and InterLock ring. ALL. M1 with optional picatinny–style rail, red dot sight and laser Performance Comes Standard. Fiocchi Ammunition 1-800-721-AMMO www.fiocchiusa.com The SP22 boasts advantages across the board with adjustable sights, two ten-round magazines and a modular design for a full range of accessories. Easy customization for every shooting enthusiast is built in. waltheramerica.com Circle No. 242 on Inquiry Card STRATEGIC ALLIANCE Circle # 276 Quit wasting your time or even jeopardizing your life searching by “trial and error method” for a magazine to feed today’s semi-auto pistols. MEC-GAR exclusively manufactures magazines recognized for guaranteed fit, finish and totally reliable functionality by the majority of firearm manufacturers since 1965! • We are the largest supplier to military, government and law enforcement agencies worldwide. magazines come standard with the firearms of more than 50 prominent manufacturers like: Smith & Wesson • Sigarms Springfield Armory • NAA Browning • Kel-Tec • Taurus Kimber • Walther • CZ Styer • Remington BUL • Charles Daly Minox USA BD Series Binoculars Two BD Series binoculars from Minox, the BD 8.5x42 and BD 10x42, feature thin, lightweight aspherical lenses and the Minox objective lens system with internal focusing. The lenses, with 42mm entrance pupil, have low-reflection M*Coating and a phase-correction layer, and are equipped with extended eye relief and adjustable eyecups. The body of the binoculars is made of aluminum with a protective rubber armoring, is watertight to 16'5" and dust- and fog-proof. • Our Minox USA World’s Finest Magazines For a free catalog call toll-free or write to: Mec-Gar USA, Inc., 905 Middle Street, Dept. SI, Middletown, CT 06457 Tel: (800) 632-4271 Fax: (860) 635-1712 www.mec-gar.com Circle No. 227 on Inquiry Card 1-866-469-3080 www.minox.com Circle # 285 www.shootingindustry.com APRIL 2008 452008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=46http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=46Lone Wolf Knives makes cutting anything “Look Good!” Paul Executive with Cocobolo Handle LM23410 Paul® Executive, 2.5 inch blade, Patented Paul lock system locks blade open and closed, marble Cocobolo handles, 1.6 oz. LM23410. Also available with 3-D Carbon Fiber handles LM23415. Buck Knives 731 X-Tract LED Buck Knives has added a built-in LED light to its 731 X-Tract multi-tool. The 5mm LED has a manual and auto shut-off and is powered by two 3-volt CR-1616 lithium batteries. Buck’s X-Tract LED has the signature 3" drop-point blade and all the other implements and features of the 731 X-Tract, including a stainless steel lanyard loop at the butt-end and a nylon sheath. Buck Knives 1-800-326-2825 www.buckknives.com Circle # 264 Remington Arms Co. Model R-15 VTR Remington’s Model R-15 VTR, developed in conjunction with Bushmaster Firearms, is chambered in .204 Ruger and .223 Rem. It is available in three models: Predator, Predator Carbine and Predator CS (Collapsible Stock). All models feature free-floated button-rifled 0.680" OD barrel, fluted barrel design, receiver-length Picatinny rail and Advantage MAX-1 HD camouflage. The Predator has a 22" barrel; the Predator Carbine and Predator CS each have 18" barrels. Remington Arms Co. 1-800-243-9700 www.remington.com Circle # 289 Diablo-DA Micarta® LD23153 Scale release automatic or manual one-handed-opening. 3.3 inch CPM-S30V blade, locking-liner, green/black layered Micarta®, 4.1 oz LD23153. Also available in one-handed-opening’ Non-automatic version LC23156. Smith & Wesson Night Guard Series Smith & Wesson introduces the Night Guard Series, chambered in .45 ACP, .44 Mag./.44 S&W Special, .357 S&W Magnum/.38 S&W Special and .44 Special. With 2 1/2" barrels, the revolvers feature a matte-black, lightweight Scandium frame; black stainless PVD (physical vapor deposition) cylinder; Pachmayr Compac Custom grip; XS 24/7 Standard Dot Tritium front sight; and the new Cylinder & Slide Extreme Duty fixed rear sight. Crimson Trace LG-446 A new Lasergrips design for the Springfield XD encircles the polymer grip of the XD and is anchored by a locking piece that covers the beavertail. An activation pressure switch is built into the frontstrap. The LG-446 uses the smaller 3.3mm diameter laser diode to reduce the overall size of the housing. The new Lasergrip fits the full-size and compact XD in .40, 9mm, .357 SIG and .45 GAP. 9373 SW Barber Street, Ste A. Wilsonville, OR 97070 Dealer Locator At www.lonewolfknives.com Circle No. 224 on Inquiry Card Smith & Wesson 1-800-331-0852 www.smithandwesson.com Crimson Trace 1-800-442-2406 www.crimsontrace.com Circle # 292 Circle # 271 www.shootingindustry.com 46 APRIL 20082008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=47http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=47ALL FOUR ONE. Charter Arms The Pink Lady Charter Arms introduces The Pink Lady revolver chambered in .38 Special +P. Evolved from the Undercover Series, The Pink Lady is anodized bright pink and features an exposed hammer, 2" stainless steel barrel and five-round chamber. The pink is set off by black rubber grips and the revolver weighs 12 oz. M3 Target with optional scope and laser Charter Arms The Most Versatile .22 Sport Pistol Ever Created. The SP22 modular pistol translates into combinations to fit every shooter from beginner to competition level. Explore the options and build your own perfect Walther .22 Sport Pistol. waltheramerica.com Void where prohibited by law. (202) 922-1652 www.charterfirearms.com STRATEGIC ALLIANCE Circle # 269 Circle No. 242 on Inquiry Card Birchwood Casey Universal Gun Cleaning System Birchwood Casey’s Universal Gun Cleaning System is a selfcontained kit featuring a four-piece rod, v-groove handle, universal shotgun adaptor, slotted patch holder (for .22 and up), two jags and a flathead screwdriver adaptor. The rod has 8x32 threads to fit most brushes, swabs and tips, and a swivel end for thorough cleaning. The kit is constructed of stainless steel and breaks down easily. Circle No. 204 on Inquiry Card Birchwood Casey 1-800-328-6156 www.birchwoodcasey.com • Zoom In On Optic Sales • Selling Handgun Accessories L OOK IN G T O TH E FUTU R E ! BONUS: Black Powder Circle # 261 www.shootingindustry.com APRIL 2008 472008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=48http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=48Carl Zeiss Optical Inc. Victory Diavari 6-24x72 T* FL Zeiss introduces its newest version of the Victory Diavari 6-24x72 T* FL riflescope, featuring FL glass and the Rapid-Z Ballistic Reticle System. Flouride Ion glass, featured on the Diascope scope and the Victory FL binoculars, creates a lightweight, durable lens system with color correction. Rapid-Z ballistic reticles allow quick target holdover, available in Rapid-Z Varmint out to 600 yards and Rapid-Z 1000 out to 1,000 yards, and hold points for windage up to 20 mph. Carl Zeiss Optical Inc. 1-800-441-3005 www.zeiss.com/sports Circle # 267 Springfield Armory XD Thumb Safety Springfield is now offering the XD Service Model .45 ACP with an ambidextrous thumb safety. The polymer-framed pistol has a 4" barrel and a forged steel slide, with a Melonite finish. Measuring 7.3" in overall length, the pistol weighs 28 oz. O.F. Mossberg & Sons 464 Lever Action Rifle Mossberg introduces the 464 Lever Action Rifle in .30-30 Win., featuring a hardwood stock and blued receiver. The 464 Lever Action has a folding rear sight, adjustable for windage and elevation, tubular magazine, 6+1 capacity and a 20" barrel length. It weighs in at 6.7 lbs. O.F. Mossberg & Sons (203) 230-5300 www.mossberg.com Springfield Armory 1-800-680-6866 www.springfield-armory.com Circle # 287 Circle # 293 48 APRIL 2008 Circle No. 219 on Inquiry Card www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=49http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=49Legacy Sports International Howa 2•4•1 Youth Combo Legacy introduces the Howa 2•4•1 Youth Model boltaction rifle to its Howa/Hogue line. Built with a 20" contour barrel, the Youth features a shortened length-of-pull and a shaved receiver and hollowed bolt handle, with a Hogue Overmolded stock. The combo includes an adult Hogue Overmolded Stack, providing a rifle young shooters can “grow into.” An upgraded package is available with a NikkoStirling 3-9x42 Nighteater scope. Legacy Sports International (775) 828-0555 www.legacysports.com Black Hills Ammunition Varmint Grenade Black Hills has added two Varmint Grenade loads to its line of ammunition: the .22-250 36-grain Varmint Grenade and .243 Win. 62-grain Varmint Grenade. The .22-250 has a velocity of 4,250 fps and the .243 has a velocity of 3,700 fps. The loads contain no lead and have a core composed of a compressed copper/tin mixture, which disintegrates upon striking the target. Circle # 281 ArmaLite AR-10 New from ArmaLite is the autoloading AR-10 in .338 Federal. The cartridge provides the energy of a 7mm Rem. Mag. in a .308 case. The AR-10 has a 22" stainless barrel with RH 1:10" twist, forged upper receiver with Picatinny rail, two-stage national-match trigger, gas block and freefloat ArmaLite target handguard. Technical improvements include improved reliability of feeding, extraction and ejection, assuring consistency of cyclic rate. ArmaLite Black Hills Ammunition (605) 348-5150 www.black-hills.com (309) 944-6939 www.armalite.com Circle # 259 Circle # 262 www.shootingindustry.com Circle No. 229 on Inquiry Card APRIL 2008 492008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=50http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=50First-Light USA Tomahawk The First-Light USA Tomahawk Tactical Light is designed around a compact, 90-degree angle, patented hands-enabling Retention System. All control buttons are under one thumb. Output is 80 to 120 lumens with multiple brightness settings. Models include strobe, multicolored LEDs with safety strobe and instant high-low. MOLLE-compatible retention clips are on all models. Bushnell Outdoor Elite 6500 Bushnell introduces the Elite 6500 line of riflescopes. Available in three models, 2.5-16x42mm, 2.5-16x50mm and 4.5-30x50mm, all offer a 6.5 zoom, choice of Multi-X or Mil-Dot reticles and 80-100 yards for windage and elevation. The side parallax adjustment for the 2.5-16 is 10 yards to infinity and 25 yards to infinity on the 4.5-30. Sightron SII Series Full Size Binoculars Sightron’s SII Series Full Size Binoculars are available in three models: 7x50mm, 10x50mm and 12x50mm. SII binoculars are waterproof and feature multi-coated ocular and objective lenses and BAK-4 prisms for maximum light transmission and resolution. Twist-up eyecups ride on ball bearings for smooth operation. All three models come with a soft carrying case, dust covers and padded neck strap. First-Light USA 1-877-454-4450 www.first-light-usa.com Bushnell Outdoor 1-800-423-3537 www.bushnell.com Sightron (919) 562-3000 www.sightron.com Circle # 277 Circle # 266 Circle # 291 NEW GLOCK 26 LEVEL II We are proud to introduce the newest addition to our Level Two Lever Action line, the GL26PB. This new holster fits the popular Glock 26, 27 and 33 models, providing quick access and level two retention. No need to alter presentation or grip, your handgun is released using a natural draw stroke. With a smooth and quick motion, your thumb falls naturally on the release lever, making for an extremely fast draw. A revolutionary retention concept engages the trigger guard upon holstering to keep the handgun secure. All Lever Action holsters feature a rivetless design for strength and are available in our patented Roto-Holster™ design. PROMOTION For a limited time only, FOBUS will send you a FREE double magazine pouch when you purchase any Level Two Lever Action holster. FOBUS Holsters • Ivyland, PA • Ph: 267-803-1517 • www.fobusholster.com Circle No. 214 on Inquiry Card 50 APRIL 2008 www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=51http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=51Fieldline Pro-Guide Waist Pack Benchmade Knife Co. 950 Rift The Model 950 Rift features a 154CM stainless steel reverse tanto blade with ambidextrous thumb studs, AXIS lock mechanism and black/charcoal layered G10 scales, with a blade length of 3.67". The series comes in two configurations, 950SBK and 950, with the 950SBK featuring the ComboEdge coated blade and the 950 featuring the plain edge. Fieldline’s Pro-Guide Waist Pack for hunters is molded and contoured to support the waist and back. The pack has nine zippered cargo pockets and two external mesh pockets, plus D-rings for optional shoulder straps. It measures 7"x27"x3", providing 600 cubic inches of capacity, and features heavy-duty, weatherproof storm zippers and a quick-drying mesh pad. The pack comes in Mossy Oak Breakup and Realtree APTM camouflage. Super-Fast. Super-Dependable. Loads cartridges into revolver instantly! SPEED LOADER $ 95 ONLY 10. REVOLVER Benchmade Knife Co. 1-800-800-7427 www.benchmade.com Fieldline MAGAZINE SPEED LOADER $ 95 ONLY 13. 1-800-438-3353 www.fieldline.com Circle # 260 Circle # 275 10 models available. Loads, .380, 9mm, 40cal., 45cal., or 10mm single and double stack mags. Magazine slips into loader and is held in by hand. Depress thumb lever to load. Loads ammo. into magazines faster and easier than ever! Trijicon AccuPoint Riflescope Series Trijicon’s AccuPoint series of riflescopes use battery-free tritium technology to provide amber illumination. The series features Trijicon’s Manual Brightness Adjustment Override, along with the original triangle reticle design with the Bindon Aiming Concept, which allows shooters to keep both eyes open. Also featured are multi-layer coated lenses, a quick-focus eyepiece, long eye relief and windage and elevation adjustments. The body of the scope is nitrogen-filled and weather-resistant, crafted from aircraftquality aluminum. Carson Optical 10x50mm XM-HD Carson introduces a new model to its XM-HD (High Definition) series, the 10x50mm XM-HD. With HD light-gathering technology and a 50mm objective lens, the 10x50mm is suited to low-light conditions. Fully multicoated lenses and phase-coated optics ensure clear images with less glare. The 10x50mm features twist-lock eye relief cups, right diopter correction, is tapped for tripod adapter and is water-, fog- and dustproof. Field of view at 1,000 yards is 262' and the binoculars weigh 34 oz. MAGAZINE SPEED LOADER $ 95 ONLY 3. Featuring: Flex brake arm & lock down stop! HKS .22 L.R. Cal. loads, Browning, Ruger I & II, Ruger 22/45, Colt, S&W, Mitchell Arms (H.B.) No more sore fingers when loading .22 mags! .22 Caliber Trijicon Carson Optical 1-800-338-0563 www.trijicon.com 1-800-9-OPTICS www.carson-optical.com HKS PRODUCTS, INC. 7841 FOUNDATION DR. FLORENCE, KY 41042 SEE YOUR LOCAL DEALER www.HKSspeedloaders.com Circle No. 216 on Inquiry Card Circle # 298 www.shootingindustry.com Circle # 268 APRIL 2008 512008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=52http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=52Savage Arms Rimfire Camo Package Savage Arms Savage’s Rimfire Camo Package guns feature Mossy Oak Brush on the stock, barreled action, trigger guard, bolt handle, scope and rings. The rifles are chambered in .17 HMR (Model 93R17 XP), .22 LR (Mark II XP) and .22 WMR (Model 93 XP) and feature the AccuTrigger, 22" sporter contour barrels, five-round detachable box magazines and 3-9x40mm scopes mounted and boresighted. 1-866-233-4776 www.savagearms.com Swarovski Optik Ballistic Turret Riflescopes Swarovski introduces the Ballistic Turret (BT) series riflescopes, which allow hunters to personalize their scope, setting a zero distance plus three additional downrange distances. The Ballistic Turret system is available on Swarovski’s 1" series scopes in the AV 4-12x50 and AV 6-18x50. Circle # 290 DPMS Panther LR-338 The Panther LR-338, DPMS’ newest hunting rifle, is chambered in .338 Federal and features an extruded A3-style upper receiver; free-float tube; fluted 18" chrome-moly heavy barrel; and slim-line compensator. The LR-338 has a milled 6061-T6 aluminum, semiautomatic lower receiver; two-stage trigger; skeletonized A2 buttstock with trap door assembly; and hard coat anodizing and all-over black Teflon coating, with an overall length of 39 1/4". DPMS 1-800-578-3767 www.dpmsinc.com Swarovski Optik 1-800-426-3089 www.swarovskioptik.com Circle # 272 Circle # 2972008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=53http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=53H&R 1871 Thumbhole Ultra Hunter Rifle H&R 1871 is now offering the Ultra Hunter single-shot rifle with a thumbhole pistol-grip stock, chambered in .45-70 Gov’t. The two-piece stock is made from cinnamon-colored laminate and has a rubber butt pad and steel sling swivel studs. The action and 24" heavy barrel are stainless steel. Like all rifles in H&R’s Ultra line, the Ultra Hunter has a single-shot action that opens with the push of a lever. It comes with a hammer extension and an installed scope base. H&R 1871 (978) 632-9393 www.hr1871.com Circle # 278 Midland Radio Corp. GXT850VP4TM Two-Way Radio Midland Radio Corp.’s GXT850VP4TM two-way radio in Mossy Oak New Breakup provides 26-mile range on five watts of power. It also features five game call alerts: duck, crow, turkey, cougar and wolf. Additional features include voice-activation, a vibrate alert, 121 privacy codes per channel, NOAA Weather Radio, powerconserving settings and silent operation. Browning X-Bolt Browning introduces the all-new X-Bolt for 2008. The bolt-action rifle features a three-lever Feather Trigger system adjustable from 3 to 5 lbs., with factory pre-set at 3 1/2 lbs. The rifle also features a bolt unlock button, Inflex Technology recoil pad, X-Lock mounts and detachable rotary magazine. The X-Bolt is offered in Hunter and Medallion models with wood stocks, and in Composite Stalker and Stainless Stalker models with composite stocks. Calibers offered range from .243 Win. to .375 H&H Mag. Browning Midland Radio Corp. (816) 241-8500 www.midlandradio.com (801) 876-2711 www.browning.com Circle # 263 Circle # 284 Circle No. 237 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=54http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=54Winchester Ammunition XP3 .325 WSM Winchester’s .325, 200-grain XP3 bullet features 2-Stage Expansion, less perceived recoil than .338 Win. Mag. and high-weight retention. Lubalox coating reduces barrel fouling, and the boat-tail design and polycarbonate tip provide accuracy and long-range performance. Winchester Ammunition (618) 258-3242 www.winchester.com STI International Off Duty .45 ACP The Off Duty in .45 ACP is built on a steel STI commander-sized frame with a stippled frontstrap and integrated tactical rails. It features rear-cocking serrations, oversized ejection port and an adjustable Novak-style white-dot rear sight. The barrel is a 3" fully supported ramped bull barrel and the pistol comes standard with a RecoilMaster guide rod system. Circle # 299 Winchester Repeating Arms Model 70 Winchester announces the return of the Model 70 to its lineup. The rifle is manufactured in Columbia, S.C., at the FN Manufacturing facility. The Model 70 has a new M.O.A. Trigger System, improved fit and finish and enhanced accuracy to go with its Pre-’64 Controlled Round Feeding and Three-Position safety. The rifle is offered in Super Grade, Featherweight Deluxe, Sporter Deluxe and Extreme Weather SS models. All feature a Pachmayr Decelerator pad. Winchester Repeating Arms (801) 876-3440 www.winchesterguns.com STI International (512) 819-0656 www.stiguns.com Circle # 300 Circle # 295 Marlin Firearms Co. XL7 The first centerfire bolt-action rifle added to Marlin’s lineup is the XL7, a standard long action available in three calibers: .30-06 Sprg., .270 Win. and .25-06 Rem. Stock options are black synthetic and Realtree APG-HD camo. The rifles feature the Pro-Fire accuracy-enhancing trigger, an in-house Marlin design; Soft-Tech recoil pad; pillar-bedded synthetic stock; fluted bolt; steel sling swivel studs; checkered bolt handle and recessed barrel crown. Marlin Firearms Co. (203) 239-5621 www.marlinfirearms.com Circle # 283 Mossy Oak Updated Treestand Pattern Mossy Oak’s newest pattern, a digitally enhanced version of its 20-year-old Treestand, is designed for whitetail hunters who hunt from an elevated position. Utilizing digital technology, Mossy Oak’s new Treestand camo pattern reproduces the details and subtleties seen when looking up through bare tree limbs. Treestand is designed to defeat the “deer’s eye view” and provide effective cover for the hunter. Stag Arms Model 6L Super Varminter Stag Arms Stag Arms announces the Model 6L Super Varminter. The 6L features a 24" stainless steel, match-grade bull barrel and twostage match trigger. The upper and lower receivers are forged from 7075 T6 aircraft-quality aluminum. Other features include a Hogue pistol grip; fluted, free-float non-slip aluminum hand guard; and A2 stock. The 6L is available in right- and left-hand versions. Length is 42.25" and weight is less than 10 lbs. (860) 229-9994 www.stagarms.com Mossy Oak (662) 494-8859 www.mossyoak.com Circle # 294 54 APRIL 2008 Circle # 286 www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=55http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=55SHOWDOWN IN GUN VALLEY We’re Calling You Out! TIME TO STEP OUTSIDE AND SHOOT! Limber up your trigger finger, practice your steely eyed stare and plan to join teams from inside the industry for the Sixth Annual Shooting Industry Masters. 2008 Sponsors: July 25-26, 2008 This three-gun shooting match features handgun, rifle and skeet/trap events. Shooters will be able to shoot in one of two classes: the Open Class for those who want to compete against professional shooters, and the Industry Class for everyday shooters who just want to have fun without the stress. A raffle of incredible items donated by companies throughout the shooting industry will be held during the event to raise funds for the NSSF’s Step Outside® Program. SIGN UP YOUR TEAM TODAY! EVENT SCHEDULE: Masters Team Check-In at the Shooting Industry Academy of Excellence Awards presentation Handgun, Rifle & Trap/Skeet team events & lunch Masters Awards Banquet with Raffle to benefit the National Shooting Sports Foundation’s Step Outside® Program For additional information, including donating raffle prizes, raffle tickets, area airport and hotel information, please visit www.shootingindustry.com or contact Elizabeth Jarrell at (800) 537-3006 ext. 279. E-mail: elizabeth@shootingindustry.com BENEFITTING: Friday, July 25, 2008 Saturday, July 26, 2008 Saturday Evening National Shooting Sports Foundation’s To download team entry form, go to: http://shootingindustry.com/08SIMstrs.html SPONSORED BY: Mail or FAX with payment to: FMG Publications 12345 World Trade Dr. San Diego, CA 92128 FAX (858) 605-0247 No Gun? No Excuse. Loaner guns will be available for each event. Match Ammunition, Shooter’s Goody Bag, Match Lunch and Awards Dinner2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=56http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=56The companies listed have featured advertisements or products in this issue. Look to them first when you are ready to make a purchase. ACCESSORIES Companies ADVERTISERS Circle # 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 328 240 242 Page 1 38 29 47 5 42 15 30 41 40 6 23 19 50 14 51 17 28 48 43 37 3 28 46 14 42 45 21 49 2 28 36 32, 33 63 9 12, 13 52, 53 64 7 44 11 41,43, 45,47 31 31 31 31 31 31 31 31 31 31 31 31 31 31 31 31 49 51 47 49 53 46 41 50 48 Companies Carson Optical Charter Arms Cobra Enterprises of Utah Crimson Trace DPMS European American Armory Federal Premium Ammunition Fieldline Fiocchi Ammunition First-Light USA H&R 1871 Hornady Manufacturing Co. LaserMax Legacy Sports International Leupold & Stevens Marlin Firearms Co. Midland Radio Corp. Minox USA Mossy Oak O.F. Mossberg & Sons Para USA Remington Arms Co. Savage Arms Sightron Smith & Wesson Springfield Armory Stag Arms STI International Sturm, Ruger & Co. Swarovski Optik Trijicon Winchester Ammunition Winchester Repeating Arms Gold Circle # 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 Page 51 47 43 46 52 41 43 51 45 50 53 39 42 49 39 54 53 45 54 48 42 46 52 50 46 48 54 54 39 52 51 54 54 57 57 57 58 58 58 58 58 58 59 59 59 59 59 59 60 60 60 60 60 60 61 61 61 61 61 61 ArmaLite Barska Battenfeld Technology Bond Arms BuckWear Charter Arms Crimson Trace Davidson’s Diamond Machining Technology DPMS/Panther Arms Ellett Brothers European American Armory First-Light USA Fobus Galco HKS Hogue Grips Joseph Chiarello & Co. Kel Tec Kinsey’s Archery Kwik-Site Leupold & Stevens Lewis Machine & Tool Lone Wolf Knives Lyman Magsafe Ammo Mec Gar USA Millett MTM Case-Gard Savage Arms Scherer Supplies Sabre — Security Equipment Corporation Sig Sauer Sightron Sporting Products Springfield Armory Stag Arms Swarovski Taurus International Thunder Ranch Training DVD Trijicon Walther COLLECTORS IDENTIFY YOURSELF THIS BADGE MAY SAVE YOUR LIFE Police Quality Gold Plated 100% LEGAL FOR PERMIT HOLDERS CATALOG SHOWCASE Plated DEALERS’ PICKS Advantage Tactical Sights AirForce Airguns Arsenal Inc. Benchmade Knife Co. BlackHawk Products Group Buck Knives Coast Products Cobra Enterprises Of Utah I.O. Inc. Nightforce Optics O.F. Mossberg & Sons Otis Technology Robinson Outdoors Sitka Gear SPOT Inc. SteriPEN (Hydro-Photon) ArmaLite Benchmade Knife Co. Birchwood Casey Black Hills Ammunition Browning Buck Knives Burris Co. Bushnell Outdoor Carl Zeiss Optical Inc. 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 ArmaLite Barska Battenfeld Technology Brownells Colonial Arms Competitive Edge Dynamics DPMS/Panther Arms Ellett Brothers European American Armory Galco Glock Add $4.00 S/H GunsAmerica/National GunsAmerica/Stocking Guntec USA Homak Manufacturing Leupold & Stevens Redding Reloading Equipment Savage Arms Sig Sauer Sightron Sporting Products Springfield Armory Stag Arms StarLine Taurus International Trijicon 2008 Personal Defense Special Edition Badge Case & Shipping FREE With Order Order Toll Free Size 2” x 3” Money Back Guarantee MSRP: $58.00 You Save $20.00 PO Box 970057 Coconut Creek, FL 33097 $38 1-877-332-2343 $49.00 www.maxarmory.com 2008 NEW PRODUCTS GALLERY Classified ads are: $2.00 per word per insertion with a 20-word minimum OR $1.50 per word per insertion for three or more issues with a 25-word minimum. No charge for CAPS. Bold words add $1.00 per word. Copy and rerun orders must be accompanied by PAYMENT IN ADVANCE. NO AGENCY OR CASH DISCOUNTS ON LISTING OR DISPLAY CLASSIFIED ADVERTISING. All ads must be received with advance payment BY NO LATER THAN THE 15th of each month. EXAMPLE: Closing for NOVEMBER 2008 issue is September 15th. 2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=57http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=57The catalogs of the Shooting Industry are at your fingertips with our updated Catalog Showcase. To order any of the catalogs, use the Reader Service Card in this issue. Simply circle the inquiry numbers of the catalogs you would like to receive and drop the postage-paid card in the mail. Your catalogs will be arriving soon. You can also download the Reader Service page and form online, then fax or mail in. Sign onto www.shootingindustry.com and click on Reader Service. ArmaLite Barska Battenfeld Technologies Rather than strapping accessories on rifles and calling them “new,” ArmaLite has conducted a detailed 3 year program of advanced engineering studies that have fine-tuned the company’s fine rifles and pistols.The AR-10, AR-30, and AR-50 are dramatically refined. The result is presented in ArmaLite’s Catalog 12 for 2008. BARSKA’s new 2008 92-page Sport Optics Guide contains descriptions and specifications for the entire line of BARSKA sport optics products including riflescopes, binoculars, spotting scopes, specialty optics products and telescopes. We have also introduced a new line of Shooting Accessories that includes Rings, Mounts & Bases, Bipods, Tactical Grips, Tools and more. BARSKA has added several new products to its 2008 product line. To request a FREE Product Guide, call (888) 666-6769 or visit www.barska.com Battenfeld Technologies is the industry-leading manufacturer of Shooting, Reloading, Gunsmithing and Cleaning Supplies. See our 2008 color catalog including all our brands: Caldwell Shooting Supplies, Tipton Gun Cleaning Supplies, Wheeler Engineering, Fajen Gunstocks, Frankford Arsenal Reloading Tools, Past Recoil Protection, Miles Gilbert Stockmaking Supplies and Adams & Bennett Barrels. Cirlce # 301 www.shootingindustry.com Cirlce # 302 Cirlce # 303 APRIL 2008 572008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=58http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=58Brownells Colonial Arms Competitive Edge Dynamics FREE full-color AR-15/M16 #2 Catalog features 2,500+ products to build, maintain, and customize the AR-15/M16 and larger caliber AR-Type variants. Everything from components to complete upper and lower receivers, plus factory parts from Colt and others. Custom Build section provides ideas for your next project gun. Call 1-800-741-0015 or order on-line at: brownells.com. Mention Department BN7. Colonial Arms manufactures over 700 different screw in choke tubes for 10, 12, 16, 20, 28 and 410 gauge shotguns. “Elite Series” ported tubes and ported turkey tubes; “Golden Series” sporting clay tubes, stainless sporting clay tubes, flush cardshooting tubes. All tubes are available for immediate shipment and are manufactured totally in the U.S.A. of the finest U.S. materials. Call or write for a free catalog. (251) 580-5000 or (800) 949-8088 www.colonialarms.com E-mail: colonialarms@bellsouth.net Competitive Edge Dynamics has been leading the industry for over seventeen years, with professional shooting products, including CED timers, Chronograph, Digital Scales, Hearing Protectors, Range Bags, and so much more! Specializing in advanced design, technology, and function, CED products have become “the standard” in the industry today. Visit us online 24 hours a day at: www.CEDhk.com Phone: (888) 628-3233 Fax: (610) 366-9680 Email: info@cedhk.com Cirlce # 304 Cirlce # 305 Cirlce # 306 DPMS Ellett Brothers European American Armory DPMS Firearms LLC debuts seven new rifles in 2008, including a Bolt Action! With rifles chambered in .204 Ruger, .22LR, 5.56 x 45mm, .223 Rem., 6.8mm SPC, 7.62 x 39mm, 6.5 Creedmoor, .243 Win., .260 Rem., .300 Rem. SAUM, .308 Win. and .338 Federal, DPMS has a rifle for everyone! Find everything for your “AR”, from replacement parts to accessories and scopes, in the 2008 DPMS Catalog. Just send your FFL for a free catalog! www.dpmsinc.com • (800) 578-3767 Ellett Brothers, Inc. of Chapin, SC, is a 75 year old award winning nationwide distributor of firearms, shooting, hunting, and marine accessories. Selling to stocking retailers only, the company markets and distributes a broad line of products and accessories for hunting and shooting sports, marine, camping, archery and other outdoor activities. EAA introduces the EZ line of pistols in 9mm, .40 SW & .45 ACP, based on one of the most popular gun designs at half the price. Also new is the M88, an all steel single stack pistol in 9mm & .40 SW. We also offer the extensive line of Witness pistols. Visit us at www.eaacorp.com for more info. Cirlce # 307 58 APRIL 2008 Cirlce # 308 Cirlce # 309 www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=59http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=59Galco Glock GunsAmerica Galco International Catalog #35 This catalog features Galco’s extensive line of superb-quality made-in-the-USA holsters, belts, and accessories. A full line of women’s holster handbags and a wide selection of hunting- and clays Sporting Collection items round out Galco’s exceptional shooting related products. 800-US-Galco (874-2526) www.usgalco.com GLOCK Annual 2008 98-page full color magazine of GLOCK specific articles written by some of the most talented writers in the industry. You also get the first glimpse of the hottest new GLOCK products to hit the market and a full catalog section in the back. Manufacturers!! Finally a Pay-Per-Click system for the gun industry! Advertise your product in front of millions of visitors at GunsAmerica. Impressions are FREE and $25 gets you $75 in credit, from .5c/click. Use coupon code UFC83. Have a LOCAL service, class or range event? FREE for 1 month. www.gunsamerica.com/advertising Cirlce # 310 Cirlce # 311 Cirlce # 312 GunsAmerica Guntec USA Homak Manufacturing Take your local and online gun sales to the next level with automated “Live Inventory Storefront” websites, “Live Payments” swipe and online credit card payment systems, and the FREE GunsAmerica Calendar and Local Advertising. Use coupon code UFC83 for six months of Storefronts FREE at: www.gunsamerica.com/ stockingdealers Guntec USA specializes in AR-15 and AK-47 parts and accessories including a wide variety of optics, lasers, flashlights, scope mounts, stock sets, vertical grips, and hand guard rail systems available in Black, OD Green, and Desert Tan. The new 2008 catalog also features the original Guntec USA AR-15/ M-16 Armorer’s Wrench. This 2008 Product Guide is a showcase of our redesigned HOMAK Security products. We offer a comprehensive line of quality and affordable security solutions. Our product line includes a number of improvements and features that have created additional value. This provides you with a greater advantage at retail or wholesale, over our competitors. Cirlce # 313 www.shootingindustry.com Cirlce # 314 Cirlce # 315 APRIL 2008 592008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=60http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=60Leupold & Stevens Redding Reloading Equipment Savage Arms 2008 The revolutionary Savage AccuTrigger™ is just one of the features built into a Savage Rifle that gives it the accuracy by which all others are judged. SARM007 catalog 2008_cover.indd 1 2/28/08 2:39:17 PM Leupold’s 2008 catalog features the company’s complete line of products—scopes, binoculars, spotting scopes, digital laser rangefinders, mounting systems and accessories. Inside its 116 pages, you’ll find information on the Leupold Custom Shop, reticles and various aspects of the company’s production process. To request a free catalog, call 1-800-Leupold or (503) 526-1400. The 2008 Redding catalog features a new reloading DVD, “Advanced Handloading – Beyond The Basics”. Also, Imperial Application Media, dies for the 327 Federal, the 300 RCM and 338 RCM cartridges. For more information on these, and all the other fine Redding products, visit their web site or send for a FREE full line catalog. Redding Reloading Equipment 1089 Starr Road Cortland, NY 13045 607.753.3331 www.redding-reloading.com Savage Arms, with it’s revolutionary AccuTrigger, is world-renowned for innovation and out-of-the-box accuracy. The 2008 Savage Catalog features the complete line of super-accurate savage centerfire rifles for big-game, varmint and predator hunting, long-range target competition and law enforcement. Also included is an impressive array of Rimfire Rifles and Over/Under shotguns. ROUND print Trim Size: 8.5 x 11 SIGN OFF W/C APRVD DATE Bleed Size: Art Director Date: 2/28/08 Folded Size: 8.5 x 11 2nd Approval Job #: SARM007 COLORS: 4 Color Process Acct. Exec. Client: Savage Arms Due Date: Proof Reader Project: Catalog 2008 - COVER PUB: PUB Date: Contact: Final OK Scott Greenlee • Art Director • 203.705.9204 Cirlce # 316 Cirlce # 317 Cirlce # 318 Sig Sauer Sightron Sporting Products The newly designed SIG SAUER 2008 Commercial Catalog contains the companies full line of commercial product offerings including pistols, rifles, firearms accessories, and apparel. The catalog also includes expanded spreads on the new P250 and SIG566 as well as complete specification charts for all SIG SAUER pistols and rifles. Fellow Sportsmen, Welcome to the world of optical precision. Do you demand as much from your equipment as you do from yourself? If so, then you will certainly appreciate Sightron. We make the most advanced riflescopes, spotting scopes and binoculars in the world. They are designed by serious sportsmen for serious sportsmen. In the heat of the forge, a hunting gun for the real aficionado is born. Hammer forged, made in Germany, and Krupp steel barrels guarantee their legendary precision and durability. For generations, one name has stood apart in European gun history as the perfect blend of advanced technology and traditional craftsmanship: J.P. Sauer. JPSauerUSA.com • 866-219-8552 Cirlce # 319 60 APRIL 2008 Cirlce # 320 Cirlce # 321 www.shootingindustry.com2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=61http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=61Springfield Armory Stag Arms StarLine Springfield Armory® offers a full line of XD® pistols, 1911-A1 pistols,and M1A rifles. All include a limited Lifetime Warranty. For a free catalog call 1-800-680-6866. Springfield Armory® 420 West Main Street Geneseo, IL 61254 Shop online at www.springfieldarmory.com Whether you are interested in our innovative left-hand AR-15 or one of our quality right handed models, Stag Arms is your best choice. With over 32 years experience in manufacturing AR parts and the fastest delivery time of AR-15 rifles and parts in the industry, your best choice is Stag Arms. FREE! Starline prides itself on producing the highest quality brass case available. With a production process focused on quality not quantity, Starline makes the finest brass and has for more than 30 years. Today Starline manufactures more than 80 unprimed cartridge cases and offers them at factory direct prices. For more information or to order on-line, see us at www.starlinebrass.com or call 800.280.6660 for a FREE catalog. Cirlce # 322 Cirlce # 323 Cirlce # 324 Taurus International Trijicon 2008 Personal Defense Special Edition The 2008 Taurus Firearms catalog features many exciting new products including the 800 semi-auto series, Model 709 Slim, Model 856 lightweight revolvers and a stylish addition to the M1911 line with “Bull’s Head Walnut ” grips. Taurus is also proud to offer its Unlimited Lifetime Repair Policy and free one-year NRA membership with every model purchased. For a free catalog visit www.taurususa.com. TM TM Trijicon is the world leader in the development of any-light aiming systems for the military, law enforcement, hunting and shooting sports markets. Trijicon’s exclusive self-luminous technology has made their sights and scopes the preferred choice among leading firearm manufacturers. Free catalog available on request. This special edition can help you make sure you’re using your brain and many other resources to ensure that you can defend yourself. The American Handgunner 2008 Personal Defense Annual includes articles on: • Personal Tactics And Awareness • Three-Gun Personal Defense • Surviving Traumatic Injury • After The Shooting Stops For more information: www.americanhangunner.com or call 888.732.2299 Cirlce # 325 www.shootingindustry.com Cirlce # 326 Cirlce #327 APRIL 2008 612008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=62http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=62Russ Thurman Dealers: What Are The Best 2008 New Products? ou’re reading Part I of a two-issue However, in the end, it’s the dealers who such. A new product may be all that, but review of SHOT Show 2008. In have to “live with” all the new innova- if gun dealers don’t or can’t sell it, it will this issue, we present an over- tion, promotions and grand, sweeping pro- join the overly filled “Museum of Failed, view of the mega show, a New Products grams — mixed, of course, with generous Revolutionary New Products.” Gallery and the ever-popular That’s why we’re asking Dealers’ Picks. Next month, gun dealers, “What are the best we will concentrate on the new products for 2008 — and Law Enforcement and Tactical why?” This month, we have aspects of SHOT Show 2008, launched our first Internet blog including another New Prodat FMG Publications solely for Let us know. Sign onto www.shootingindustry.com ucts Gallery and additional the purpose of helping you, the and click on the “Dealers’ Picks” link on the home page. opinions from dealers on what gun dealer, let us know what they consider to be hot, profitproducts you consider to be building products. sure sellers in your store. While we address the entire industry amounts of government regulations and Sign onto www.shootingindustry.com in Shooting Industry, independent, store- societal oversight. and click on the “Dealers’ Picks” link on front dealers are our target audience. What In the final analysis, if the independent, the home page. No, we’re not preventing about the importance of the rest of the storefront gun dealer is successful, we all others in the industry from also logging industry? That’s not lost on us. Manufac- succeed. That’s why we’re interested in their selections, but the opinions of dealturers, importers, distributors, sales reps, what dealers consider to be hot-selling ers in this blog will trump all others. trade organizations and many others are products — not just the ones that are “way So, gun dealers, here’s your opportuimportant elements in “our industry.” cool, radical, cutting edge, retro” and nity to have your voices heard. Y What do you think are the best products for 2008? Remington Scores Touchdown R emington scored a significant touchdown with the signing of Brett Favre to a multi-year marketing contract in January. The 17-year pro quarterback, who announced his retirement in March, will represent Remington in national advertising campaigns, retail promotions and special events and programs. Favre isn’t one of those “pretty faces,” too often signed as a company spokesperson, who must be told how to hold a fire- arm or which end of the barrel the bullet comes out of. Favre is a hunter. “If I could squeeze in throwing touchdown passes at a morning practice, lunch with my family and pulling the trigger on a trophy buck at sunset, that would be about as perfect as life can get,” Favre said. Nicely done, Remington. S&W Rebates Produce Sales S BONUS: FNH USA Extends Promotions NH USA has extended three of its consumer promotions, which began late last year, to April 30, 2008. Consumers who purchase an FN Five-seveN pistol will receive 200 rounds of 5.7X28mm SS197SR ammunition free. Those purchasing an FN PS90 Triple Rail, BUY ANY in selected product numbers, will receive FN FIVE-SEVEN HANDGUN AND YOUR FIRST a free C-More Systems CRW Electronic 200 SHOTS ARE FREE! Reflex Sight. With a purchase of an FNP-9 or FNP-40, customers can receive a free FN Shooter’s Pack, which includes a Blade-Tech polymer holster, a polymer double-magazine pouch and a polymertraining barrel. “We are continuing these promotions because of the positive feedback we’ve gotten from our customers and we are always looking for ways to support our dealers,” said Barbara Sadowy, commercial and law enforcement division director of marketing. Visit www.fnhusa.com. 9 $90.00 VALUE Purchase any new FN Five-seveN pistol between December 1, 2007 and March 31, 2008 and receive 200 rounds of FN 5.7x28mm SS192008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=63http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=63Circle No. 234 on Inquiry Card2008-09-22T22:13:42+02:00http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=64http://fmgpublications.ipaperus.com/FMGPublications/ShootingIndustry/Apr2008/?Page=64An Outstanding Offer. Ask your dealer about our Spotting Scope Promotion. From April 1, 2008 Swarovski Optik will have a spotting scope and digiscoping promotional package available for a limited time. This means you will have the perfect setup for observing and recording nature and animals at incredibly close quarters. The offer is available from selected authorized Swarovski Optik dealers while supplies last. For further information, go to www.swarovskioptik.com. The Swarovski Optik “Digiscoper of the Year 2008” competition has already begun and will continue to run until September 30, 2008. Submit your best digiscoping photos and win valuable prizes from the Swarovski Optik range. Further information may be obtained at http://digiscoping.swarovskioptik.com. Swarovski Optik North America Ltd., 2 Slater Road, Cranston, RI 02920, USA, Tel. 401-734-1800, Fax 401-734-5888, info@swarovskioptik.us www.swarovskioptik.com Circle No. 238 on Inquiry Card2008-09-22T22:13:42+02:00