Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Russ Thurman Dealers: What Are The Best 2008 New Products? ou’re reading Part I of a two-issue However, in the end, it’s the dealers who such. A new product may be all that, but review of SHOT Show 2008. In have to “live with” all the new innova- if gun dealers don’t or can’t sell it, it will this issue, we present an over- tion, promotions and grand, sweeping pro- join the overly filled “Museum of Failed, view of the mega show, a New Products grams — mixed, of course, with generous Revolutionary New Products.” Gallery and the ever-popular That’s why we’re asking Dealers’ Picks. Next month, gun dealers, “What are the best we will concentrate on the new products for 2008 — and Law Enforcement and Tactical why?” This month, we have aspects of SHOT Show 2008, launched our first Internet blog including another New Prodat FMG Publications solely for Let us know. Sign onto www.shootingindustry.com ucts Gallery and additional the purpose of helping you, the and click on the “Dealers’ Picks” link on the home page. opinions from dealers on what gun dealer, let us know what they consider to be hot, profitproducts you consider to be building products. sure sellers in your store. While we address the entire industry amounts of government regulations and Sign onto www.shootingindustry.com in Shooting Industry, independent, store- societal oversight. and click on the “Dealers’ Picks” link on front dealers are our target audience. What In the final analysis, if the independent, the home page. No, we’re not preventing about the importance of the rest of the storefront gun dealer is successful, we all others in the industry from also logging industry? That’s not lost on us. Manufac- succeed. That’s why we’re interested in their selections, but the opinions of dealturers, importers, distributors, sales reps, what dealers consider to be hot-selling ers in this blog will trump all others. trade organizations and many others are products — not just the ones that are “way So, gun dealers, here’s your opportuimportant elements in “our industry.” cool, radical, cutting edge, retro” and nity to have your voices heard. Y What do you think are the best products for 2008? Remington Scores Touchdown R emington scored a significant touchdown with the signing of Brett Favre to a multi-year marketing contract in January. The 17-year pro quarterback, who announced his retirement in March, will represent Remington in national advertising campaigns, retail promotions and special events and programs. Favre isn’t one of those “pretty faces,” too often signed as a company spokesperson, who must be told how to hold a fire- arm or which end of the barrel the bullet comes out of. Favre is a hunter. “If I could squeeze in throwing touchdown passes at a morning practice, lunch with my family and pulling the trigger on a trophy buck at sunset, that would be about as perfect as life can get,” Favre said. Nicely done, Remington. S&W Rebates Produce Sales S BONUS: FNH USA Extends Promotions NH USA has extended three of its consumer promotions, which began late last year, to April 30, 2008. Consumers who purchase an FN Five-seveN pistol will receive 200 rounds of 5.7X28mm SS197SR ammunition free. Those purchasing an FN PS90 Triple Rail, BUY ANY in selected product numbers, will receive FN FIVE-SEVEN HANDGUN AND YOUR FIRST a free C-More Systems CRW Electronic 200 SHOTS ARE FREE! Reflex Sight. With a purchase of an FNP-9 or FNP-40, customers can receive a free FN Shooter’s Pack, which includes a Blade-Tech polymer holster, a polymer double-magazine pouch and a polymertraining barrel. “We are continuing these promotions because of the positive feedback we’ve gotten from our customers and we are always looking for ways to support our dealers,” said Barbara Sadowy, commercial and law enforcement division director of marketing. Visit www.fnhusa.com. 9 $90.00 VALUE Purchase any new FN Five-seveN pistol between December 1, 2007 and March 31, 2008 and receive 200 rounds of FN 5.7x28mm SS197SR ammunition (a $90.00 value) ABSOLUTELY FREE! FN Five-seveN HANDGUN Purchase any NEW M&P or Sigma Pistol and Get a $50 Rebate! Also Receive 2 Free Magazines Purchase any NEW 1000 Series Shotgun and Get a $50 Rebate! Purchase any NEW i-Bolt Rifle and Get a $75 Rebate! Purchase any NEW M&P15 Rifle and Get a $100 Rebate! Purchase any NEW SW1911 Pistol and Get a $100 Rebate! OFFER VALID FEBRUARY 1 - APRIL 30, 2008 Offers cannot be combined with any other Smith & Wesson Promotion • Allow 6-8 weeks redemption on mail-in rebates and extra magazines direct from Smith & Wesson • Because of age and other restrictions, not all persons will be eligible for some items described in this advertisement • Offer valid in only those states in U.S.A. where it is not prohibited, taxed or restricted by law. Smith & Wesson reserves the right to discontinue or change the program at any time. 1-800-331-0852 • smith-wesson.com mith & Wesson continues to enjoy brisk sales that are directly related to its aggressive consumer rebates program. The company’s end-of-year rebate produced “incredible sales,” according to Tom Taylor, S&W’s marketing V.P. “The numbers were . let’s just say, they grabbed a lot of attention.” The company is in the midst of its Spring Spectacular Consumer Rebates, which began Feb. 1 and runs through April 30. Consumers purchasing Smith and Wesson pistols and long guns will receive $50 to $100 rebates. Visit www.smith-wesson.com. F We’re Calling You Out! Gun Valley Showdown. Page 55 62 APRIL 2008 www.shootingindustry.com