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Simmons specifically recommended the Model 2230 Snow Jacket by Whitewater in Realtree Hardwoods camo, which reverses from a waterproof shell to quiet Sherpa fleece, paired with matching bib or pants. www.robinsonoutdoors.com “My customers want reliable, troublefree firearms for personal protection at reasonable prices,” said Larry Byers, owner of Sports Unlimited in Franklin, W.Va. “Cobra pistols have proven to be absolutely dependable, with no extraction or action problems at all. I know 99 percent of my buyers personally, and I sell Cobra’s guns to my friends with complete confidence.” Byers told SI that his customers also appreciate the fact that Cobra firearms are entirely designed and made in the U.S.A., in Salt Lake City, Utah. “It’s important to me, too,” he added. Byers named Cobra’s CA380 .380 Auto Freedom Series and the .45 ACP Patriot as best sellers, along with the C22M derringer chambered in .22 Magnum. “I don’t have to advertise these guns,” Byers said. “Referrals from satisfied customers and repeat buys have been very strong. In my opinion, Cobra pistols are the best bang for the buck.” www.cobrapistols.net On the eve of SHOT Show, Coast hosted a presentation of their innovative new LED Lenser series of high-performance, power-conserving handheld lights, and SI was there to check them out. A wide variety of models ran from the pocketsize 5-inch, 83-lumen Tactical Focus Beam to the 16-inch, 1,068-lumen model X7 “light-cannon.” All featured PTT (Power Transformation Technology) microprocessors producing impressive power and long burn times. An attention-getting demonstration of LED Lenser features in the darkened hall clearly impressed the dealers in attendance. “The variable beam with no dark spots, selectable power, extended run-time and anti-corrosion features will make them very attractive to my customers,” said Robert Joiner, owner of Joiner Optics of Chestertown, Md. “These lights look like a perfect match for their needs. I’m going to sell a lot of these.” www.coastcutlery.com The original AK-47 and its many variants are among the fastest-selling firearms in the U.S. and Arsenal Inc. is one of the companies filling the demand. According to Ray Sanchez, sales manager of Cobra Enterprises Of Utah Jensen Arms in Loveland, Colo., Arsenal is doing it right. “In my opinion, Arsenal is kicking out the best AKs on the market, especially their models with milled receivers,” Sanchez said. “We’ve sold several hundred of them and we still have a hard time keeping samples on the shelves between shipments. The demand is that strong. The best part is they’re so problem-free, and on the rare occasion there’s a problem, Arsenal takes care of it right away.” Sanchez was excited about Arsenal’s latest offerings, a pair of folding-stock models with hammer-forged, chromelined barrels designated SLR-107FR in 7.62x39mm, and SLR-106FR in 5.56mm, both equipped with side rail mounts. www.arsenalinc.com Choosing a Dealers’ Pick was easy for Bill Norris, owner of The Professional’s Choice in Atascadero, Calif. “Advantage Tactical Sights are selling themselves,” Norris said. “All I have to do is show them. I’ve been carrying these sights for about a year and repeat sales are growing rapidly.” The rear unit of all-steel Advantage Tactical Sights forms the two inward-sloping side angles of a pyramid, while the front sight forms the pyramid’s “cap.” Bright, light-gathering inserts in the buyer’s choice of five colors are quickly and easily aligned, providing speed for snap-shooting and precision for match accuracy. “Everybody likes them,” Norris reported. “Competitive shooters, cops — I’ve even had shooters who were using electronic sights change over to ATS. They like the price and I like the margin. Dealer support is terrific.” www.advantagetactical.com After years of quietly supplying highquality, illuminated-reticle riflescopes to units like Navy SEALs, Special Forces and Central Command, Nightforce Optics is now ramping up production to satisfy consumer demand. This is good news for Mike Pappas, manager of Get Some Guns & Ammo gun shop and range in Murray, Utah. “I’m an enthusiastic end-user of Nightforce myself and any of their optics I can get just go smokin’ right off the shelf,” Pappas said. “We sell a lot of .50 calibers and high-end sniper rifles and Nightforce is tough enough for any application. Most of my staff uses Nightforce scopes, too. They are our top choice and our top recommendation to serious users. Their quality, precision and toughness are superb. I would tell other dealers if you carry Nightforce, just make sure you order ahead. www.shootingindustry.com Advantage Tactical Sights Robin Simmons, CEO of Simmons’ Sporting Goods in Louisiana, says quiet, scentblocking hunting garments by Whitewater from Robinson Outdoors are tops in sales. Coast Products Robert Joiner, owner of Joiner Optics, says he’ll sell a lot of Coast’s new LED-Lenser handheld lights. Nightforce Optics Arsenal Inc. Larry Byers (left), owner of Sports Unlimited, rates Cobra pistols as “the best bang for the buck.” Cobra CEO Wil Gentry (right) agrees. 34 APRIL 2008