Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. John Morrison DEALERS’ What Was Hot At SHOT? Dealers Select Products That Sizzle! PICKS Lee Hinkleman (left), of Otis, shows Mike Etienne, buyer for Turner’s Outdoorsman, the new HardCore Hunter cleaning kits. A t SHOT Show 2008, Shooting Industry’s staff sought out super deals on behalf of dealers, ambushing and interviewing your fellow retailers to get their take on what is hot — and what would sell in their shops. Some of these Dealers’ Picks are genuine 2008 new products; others are triedand-true moneymakers. And, as you know, dealers like to talk about what will pour black ink all over their business ledgers. So, here are these dealers’ “stars” of the SHOT Show. Ettiene rates Otis’ customer satisfaction as “excellent.” “They’ve trained our sales staff, they provide great displays for POPs and end caps, very instructional DVDs, and their national advertising campaign really helps,” Ettiene said. www.otisgun.com Mossberg’s booth was mobbed and Mark Daniels, president of Mega Sports Shooting Equipment & Range in Plainfield, Ill., had to step around the crowd in front of a display of hot-pink stocked .22 Plinkster rifles. Smiling, Daniels said, “I’ve carried Mossberg for 23 years and their awesome growth and expansion has been vital to my business. I truly appreciate that they listen to dealers and customers, hear what they want and respond with new products like the 464 Lever-Action rifle and their fine over-under shotguns. Mossberg’s rapid evolution from input to market is phenomenal, and the quality of the guns is rock-solid.” Daniels said Mossberg’s customer satisfaction is virtually assured. “My customers love the value for the money. Buyer referrals to their friends and family members drive a lot of my sales. And besides the guns, Mossberg accessories are great add-ons, too,” Daniels said. He named Pro-Factor choke tubes as most-wanted items. www.mossberg.com “Can I do a double Dealers’ Pick?” Daniels asked, and led SI to BlackHawk’s O.F. Mossberg & Sons Not many people know that Otis Technology, now a gun-cleaning giant, began with a teenage girl falling into a muddy bog on a deer hunt, fouling her borrowed rifle. She made her own cleaning kit from scratch and a genuine American success story was born. Mike Ettiene, the buyer for Turner’s Outdoorsman’s 13 Southern California stores, knows the story well. SI found him at the Otis booth, checking out the new HardCore Hunter — all-caliber, pocketsized softpack cleaning kits in Mossy Oak and Realtree Camouflage — and Otis’ just-released LifeLiner nano-ceramic fusion gun-bore liner. “The greatest thing about Otis is that they’re never content with a good thing,” Ettiene said. “They’re always coming out with terrific new technology like LifeLiner, and constantly improving their kits. We’ve carried them for years and they’re top sellers. Otis kits are great add-on sales with guns or ammunition, and repeat, refill and resupply sales always follow.” Otis Technology BlackHawk Products Group Mark Daniels, of Mega Sports, selected Mossberg products as his Dealers’ Pick, naming the Pro-Factor Choke Tubes as a great product for add-on sales. What Are Your Dealers’ Picks? Let us know at www.shootingindustry.com. Click on the Dealers’ Picks link on the home page. www.shootingindustry.com APRIL 2008 31