Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. Morrison said. “The key was the ShootN-C target. You instantly see what the gun is capable of doing. While we thought it would sell well, I didn’t think it would be this good. It’s the hottest-selling handgun we’ve ever had.” Savage continues to enjoy growing sales of rifles featuring its award-winning AccuTrigger. New for 2008 are the Model 25 Lightweight Varminter, Model 25 Classic and the Rimfire Camo Package. In celebration of its 50th year, Savage has produced 1,000 special-edition Model 110 rifles, which have numerous high-grade features. Marlin drew large crowds with its introduction of the new XL7 Bolt Action. “Traffic has been strong. We had concerns about the Super Bowl in the middle of the show, but it just spread traffic into the last two days,” said Mike Jensen, Marlin vice president of sales and marketing. Smith & Wesson’s display of the new Night Guard Series revolvers during the show delivered a continuous stream of dealers, along with the additions to the M&P line and the i-Bolt rifle. “The SHOT Show is always an exciting time for our company because it serves as a launching platform for a variety of innovative Smith & Wesson and Thompson/ Center products,” said Michael Golden, president and CEO. “This year, our list of new products included a compact version of our highly popular M&P45 polymer pistol. We also launched 10 new variations of our award-winning Thompson/Center ICON bolt-action rifle.” Buck Knives unveiled a new booth at the show, one reflecting a warm, welcoming, family atmosphere. That’s important to CJ Buck, CEO and president, who represents the fourth generation to run the company. “We’re getting back to our core,” CJ said. “We’ve decided that what Buck is has more to do with providing reliable tools to people to allow them to thrive in the outdoors and everyday experiences. That is our focus. You’re going to see more innovative leadership from us in hunting.” What you won’t see from Buck is more tactical knives. “Tactical is becoming less and less of a category for us. It’s not who we are as a company,” CJ said. “Our customers see Buck in a certain way. We are always looking at ways to better reach the market and to help us better understand what product gaps we have and what message we need to be delivering.” One of the knives CJ proudly promotes is the Gen 5, designed by his son, Josh, as an intern project two years ago. “We used it as a special collectible and it was so well received it is now in the line. We have two versions, a high-end and a www.shootingindustry.com From top: At the Remington booth, John Trull (center), rifles project manager, discusses new offerings. At the Springfield booth, an XD gets a thorough exam. At the FNH-USA booth, a dealer shoulders a SAW. During a fashion show, Browning debuts its Transitions clothing line. APRIL 2008 27