Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. VOLUME 18 • NUMBER 11 NOVEMBER 2008 “Added Value” Key To FMG Show Issues’ Success It’s not a government bail-out package but it could be just as lucrative to the smart marketer who looks to the January issue of Shooting Industry to generate new year business. happens on the marketing level that helps drive new year business. “The bonus distribution is a welcome perk for advertisers in the show issues,” added FMG advertising sales director Anita Carson. “The extra in-show circulation helps support product introductions and new year promotions.” “Plus, their favorite part, it doesn’t cost any extra. We consider it ‘added value’ and just one more reason readers and advertisers consider us first.” If you missed the opportunity for bonus exposure in the Jan/Feb issue of American COP or Shooting Industry’s December issue, there’s still hope. The January issue of Shooting industry will include a giant new product section, last-minute SHOT Show news, a show exhibitor list, plus a pull-out show floor map with advertiser booths highlighted. The deadline for reserving ad space in the remaining three show issues, Mar/Apr American Handgunner, March GUNS Magazine and January Shooting Industry, is November 21. Contact the FMG advertising department at (800) 537-3006 for more information or to reserve space. Dealers know how to leave with as much “added value” as possible from every SHOT Show and FMG Publications is happy to oblige. “Are these free?” “Mind if I take one of each?” “I come here every year just so I can get another copy to take home. May I?” Answering these questions with a smile and a handful of current issues is a regular part of the FMG Publications SHOT Show experience. The tradition will continue in 2009 at the Orlando SHOT Show as thousands of additional copies of January/ February American COP, the March/ April issue of American Handgunner, the March edition of GUNS Magazine and both the December and January issues of Shooting Industry will be distributed from the FMG Publications booth, number 6853. “We look forward to the response and feedback from SHOT Show attendees every year,” said FMG’s Randy Molde. “We never get tired of being told we have the best publications around. It’s also gratifying when they back up their comments with a subscription renewal” Although the free issues are always popular at the FMG booth, it’s what