Click here to download the catalog as a PDF file. To view this site you need Adobe Flash Player and your browser must allow javaScripts. Go here to get the latest Flash Player. FMG insiders speak Steve American Handgunner means let’s talk and hammer out the most effective plan for you. If you don’t have a budget set yet, we can still map out some tentative plans then adjust as needed. Either way, give me a call at (800) 533-7988 or drop me a line to: steve@americanhandgunner.com and I’ll stand by ready to help. Don’t forget our online editions either. Some exciting new features are going to be added to the online magazines that will really make your print dollars go even further on the web. Watch for the special information promos coming in the next few weeks. Don’t blink. ‘Til next time… self-protection, hunting, shooting sports and collectibles. Employ our magazine to engage the hesitant first time buyer. Employ our magazine to reassure the long time shooter that your products will continue to be available. 2008 was a very good year for gun owners because of the recent Supreme Court decision. Let’s make 2009 a special year for the entire gun industry. To do that, we need to begin planning now. You should have received our new Editorial Calendar for 2009. There will be some significant changes in the upcoming year: • The January issue will concern itself with Rimfire Rifles. • February directs our attention to Holsters and Carry Options. • March will be our SHOT SHOW Issue and will focus on What is New for 2009. • In April we will cover Ammunition. • May brings us to Knives. • June continues to reflect what’s exciting in the world of Tactical Firearms and Accessories. • July is now our month for Handloading. • In August we will report on Shotguns. • September now becomes our Cowboy Shooter’s Issue. • October leads us into the hunting season with a consideration of Optics. • November will deal with Hunting Accessories. • Finally December will be devoted to Hunting. Please, take some time now to develop an aggressive advertising plan for 2009. Remember, those who prepare for the future end up with many more pleasant memories. Jeff GUNS Magazine E vat t Don’t Blink, It’ll Be Gone In No Time It occurred to me that this September is my 16th year with FMG Publications and my 16th season of looking ahead to the next year’s issues. Working in the publishing world is almost surreal since you spend most of your time living in the future. I heard a Kenny Chesney song the other day about a young guy watching a 102 year old man being interviewed on the evening news. When asked what it was like to live that long, the old guy simply said, “Don’t blink, it goes by faster than you can imagine.” So that’s where we are, working on your ad programs for 2009 with a full quarter of 2008 still yet to be experienced. The earliest closing date is September 25, which will mark the space reservation close of the January/February issue of American Handgunner and the January issue of GUNS. These January issues are important since they come out in mid-November, just in time for the Christmas gift buying season. These issues are traditionally high volume sellers on the newsstands so let’s get your message out. Please keep in mind that the March/ April issue of American Handgunner, and the March issue of GUNS will be the ones we distribute at the SHOT Show in Orlando. If you are one of the fortunate few who have your ad budget for ’09 done and ready to roll, by all • • 2 • • MOREY Plan To End 2009 With More Pleasant Memories It is time to plan next year. 2009 might seem far off to many, but we have rounded the bend and are now heading into the final months of 2008. As usual, the turning of the earth has accelerated and time continues to speed by with a relentless indifference. Remember, this year is an election year, which means that, come January, a new administration will be assuming office. Because of the politicization of firearms, we can’t be sure how a new administration will affect gun ownership. One thing is clear, however, those who are committed to denying “we the people” an ability to own firearms will continue to push their draconian agenda. That’s why it is so important to select venues for your ads with considered attention. So, what does the political landscape have to do with advertising? When it comes to guns, everything. We need to make our voices heard! We need to make our presence known! Right now, we need to chart a course to ensure an American way of life, which is persistently being questioned and attacked. GUNS Magazine has long been a champion of the right to bear arms. Employ our publication to let the world know what you have in the way of Delano American COP a M aG U I N Big News For 2009 We are doing some exciting things for American COP magazine starting with the January/February 2009 issue. The circulation of American COP is making a huge jump from 25,000 to an expected circulation of 60,000 in